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Insight Paper

The Great Opt-Out

This report examines different reasons for the great opt-out and identifies problems that enrollment leaders can realistically hope to impact.
Enroll360
Blog

What you need to know about hyper-personalization in enrollment marketing

Without a doubt, “hyper-personalization” is one of the buzziest marketing terms of the decade thus far. Even within higher education marketing and enrollment management, practitioners are hearing about “hyper-personalized” innovations…
Enrollment Blog
Blog

Stealth shoppers are everywhere. Here’s how to reach them.

The concept of “stealth shoppers,” or students that are unknown to your institution until they actually submit an application, is not a new one. But that doesn’t mean graduate and…
Adult Education Blog
Insight Paper

Understanding the High School Counselor Perspective

This report shares top insights for enrollment leaders from EAB's 2024 high school counselor survey.
Enroll360
Event

Separate the Hype from the Reality of Generative AI

Rare is the university not wading into the world of AI—but what's hype, what's real, and what's potentially differentiating? In this session, join EAB's senior research adviser David Attis as…
Blog

4 steps to build better student support in higher ed

College doesn’t come with an instruction manual for students. Every decision students make along the way could impact their success. Addressing these challenges early can set them up for success.
Student Success Blog
Event

Rapid Insight Virtual User Gathering 2025

Join us for an exclusive opportunity to connect with fellow Rapid Insight users and enhance your expertise within the platform. Our upcoming event is designed to foster community learning, celebrate…
Blog

Struggling to price your graduate program? Here are the four factors you need to consider.

If you feel like you don’t know where to start when it comes to pricing your graduate program, you are not alone. Throughout my conversations supporting EAB’s Adult Learner Recruitment…
Adult Education Blog
Blog

The true costs of building an in-house enrollment marketing team

Graduate enrollment now represents nearly 50% of net tuition revenue, and 100% of president and provosts agree that graduate enrollment is a priority. So it’s no surprise that university leaders…
Adult Education Blog
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Education Partnerships

Explore partnerships with EAB to jointly improve student success and education.