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Partner Story

How UMBC Built a Hiring Strategy That Balances Today's Talent Priorities with Future Challenges

The University of Maryland, Baltimore County (UMBC) is a public R1 university in Baltimore, MD. Founded in 1966, its mission is to foster student education in a diverse, inclusive environment.

Video

The enrollment-optimized college website

Learn why it’s so important to optimize your college website for enrollment and discover what next steps are needed to drive rapid and meaningful performance improvements.
Enroll360
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Create a student-centric user experience on your college website

Discover key principles for your website's navigation that will improve the experience for prospective students—whether they are just starting to explore your website, researching your institution's offerings, or beginning the…
Enroll360
Blog

AI is changing how students search—here’s how to safeguard your site visibility

Hear from our SEO experts about safeguarding your .edu site’s visibility in the age of AI search and what strategies can help marketing teams stay ahead.
Enrollment Blog
Blog

The balancing act: How the right mix of branded and non-branded keywords shapes higher ed SEO

Explore how SEO for higher education works using keyword strategies that help universities increase visibility, organic traffic, and enrollment.
Enrollment Blog
Blog

Here’s how AI is amplifying stealth search behavior.

AI and digital-first search are reshaping student behavior. Learn how to make your .edu visible, improve content, and turn your website into an enrollment engine.
Adult Education Blog
Blog

AI is telling your institution’s story. Is it the right one?

Learn how AI shapes higher education brand perception and discover four content strategies to improve AI visibility, accuracy, and student trust.
Enrollment Blog
Blog

5 recommendations to create urgency around FAFSA submissions

Here are five recommendations on how to create urgency around FAFSA application submissions.
Enrollment Blog
Expert

Joanie Garcia

Joanie Garcia is a dedicated Strategic Leader on EAB's Student Success team. In her role, Joanie collaborates with institutional leaders to implement efficient and effective student success practices to drive…

Strategic Leader, Student Success
Blog

Should a student’s journey on campus be as challenging as Odysseus’ journey home?

Discover how redesigning campus policies and processes through human-centered design can remove barriers, improve the student journey, and boost student success.
Higher Education Strategy Blog