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Blog

AI is changing how students search—here’s how to safeguard your site visibility

Hear from our SEO experts about safeguarding your .edu site’s visibility in the age of AI search and what strategies can help marketing teams stay ahead.
Enrollment Blog
Blog

The balancing act: How the right mix of branded and non-branded keywords shapes higher ed SEO

Explore how SEO for higher education works using keyword strategies that help universities increase visibility, organic traffic, and enrollment.
Enrollment Blog
Blog

Why AI is the biggest disruption to your graduate lead pipeline

Explore how AI search impacts graduate and adult lead generation, with action steps to stay ahead in the digital landscape of higher education.
Adult Education Blog
Blog

Here’s how AI is amplifying stealth search behavior.

AI and digital-first search are reshaping student behavior. Learn how to make your .edu visible, improve content, and turn your website into an enrollment engine.
Adult Education Blog
Blog

4 steps to ensure your .edu remains the trusted source for students—and AI

Optimize higher ed web content for AI search. Learn 4 steps to improve clarity, trust, and visibility for prospective graduate students.
Adult Education Blog
Blog

AI is telling your institution’s story. Is it the right one?

Learn how AI shapes higher education brand perception and discover four content strategies to improve AI visibility, accuracy, and student trust.
Enrollment Blog
Blog

5 recommendations to create urgency around FAFSA submissions

Here are five recommendations on how to create urgency around FAFSA application submissions.
Enrollment Blog
Expert

Joanie Garcia

Joanie Garcia is a dedicated Strategic Leader on EAB's Student Success team. In her role, Joanie collaborates with institutional leaders to implement efficient and effective student success practices to drive…

Strategic Leader, Student Success
Research Report

Integrating Academic and Career Development Study

Growing public concern about the return on investment (ROI) associated with higher education has created pressure for both public and private institutions to assume greater responsibility for students’ post-graduation outcomes.…
Strategic Advisory Services
Blog

Should a student’s journey on campus be as challenging as Odysseus’ journey home?

Discover how redesigning campus policies and processes through human-centered design can remove barriers, improve the student journey, and boost student success.
Higher Education Strategy Blog