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Blog

Are you ready for the new earnings mandate?

Stay ahead of OBBB’s earnings mandate with four strategies to raise median earnings and protect aid eligibility—no curriculum overhaul required.
Student Success Blog
Blog

Preparing for the end of Grad PLUS: 4 strategies to rethink graduate cost and aid

For enrollment leaders interested in building out their financial aid strategy for graduate and professional programs, here are a few steps to get started.
Adult Education Blog
Blog

What the OBBB tax changes could mean for your advancement strategy

This blog breaks down what’s changing for individual donors, how it could impact your advancement strategy, and a few steps your team can take now to get ahead.
Advancement Blog
Blog

Inside our Presidential Experience Lab at OpenAI

Read the blog for highlights from the 2025 Presidential Experience Lab, where higher ed leaders explored how AI can shape strategy, curriculum, and graduate readiness.
Higher Education Strategy Blog
Blog

Our new staffing model playbook for higher ed CMOs

How can CMOs adapt their staffing models to meet today’s staffing and market realities? Here are three practices higher ed CMOs should consider.
Adult Education Blog
Blog

Why brand management is your best bet for fighting higher ed’s image problem

Colleges and universities looking to win over prospective students have never faced a tougher environment, with strident critiques of higher ed having become commonplace in the media.
Enrollment Blog
Blog

What 30+ rising higher education leaders learned in EAB’s fall 2024 fellowship

EAB's Rising Higher Education Leadership Fellowship fall 2024 cohort tackled institutional challenges ranging across topics such as student retention, mental health, talent, and space planning.
Higher Education Strategy Blog
Blog

Is email marketing to prospective students dead? Not so fast.

For marketers and enrollment leaders, this year’s Student Communication Preferences survey results reinforce the continued importance of email campaigns—at least those that are executed well.
Enrollment Blog
Blog

The new rules for .edu keyword optimization in AI search

Rebuilding your SEO strategy and continuing to stay ahead of emerging trends can feel overwhelming. EAB’s Digital Agency team can help you transform your website into a powerful recruitment tool…
Enrollment Blog
Blog

4 ways advancement leaders can make the most of the summer

Learn 4 summer strategies to strengthen fundraising teams, improve donor engagement, build staff skills, and prepare for FY26 campaigns.
Advancement Blog

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