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Research Report

Mini-Campaign Playbook

Use this step-by-step playbook to downsize six key traditional campaign components.
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Infographic

Strategies for alumni and student data collection

Highlights strategies for targeting preexisting donor networks, capitalizing on high-impact moments, incentivizing connectivity, and leveraging diverse communication channels.
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Infographic

Inside the mind of a curious chameleon

Our infographic explores the characteristics of an ideal major gift officer (MGO).
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Research Report

Two Things to Help Your Major Gift Officers Improve: A Coach and Video Replay

Discover how video simulations can help your MGOs identify weaknesses in their gift solicitation approach and improve performance.
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Research Report

What Are the Right Metrics to Measure Major Gift Officer Performance?

The key to improving Major Gift Officer productivity? Incorporating customized metrics into your performance management system.
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Event

Cultivating Top Parent Prospects and Securing Lead Gifts

This webconference explores strategies that empower frontline fundraisers to effectively cultivate parents and lead them toward major giving in their child's senior year.
Event

Personal Fundraising Pages and Crowdfunding Initiatives

Nonprofits and charities have long recognized the fundraising potential of peer-to-peer solicitations. This presentation focuses on ways that universities can leverage alumni networks in order to raise funds for the…
Event

Gifted & Talented: What Makes a Top Performer?

Leveraging insights from 160+ research interviews and data from a survey of 1,200 major gift officers at 89 institutions, EAB has uncovered the key profile attributes of high-performing frontline fundraisers.…
Event

Key Metrics for Fundraising Success

So much data, but what to do with it? Watch this presentation to learn how to use the data you already have on hand to improve your fundraising performance and…
Research Report

Alumni Association Membership Model Transitions

This report examines the membership structure, transition process, and funding sources of alumni associations that transition membership models.
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