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5,077 results based on your search

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Blog

Inside our Presidential Experience Lab at OpenAI

Read the blog for highlights from the 2025 Presidential Experience Lab, where higher ed leaders explored how AI can shape strategy, curriculum, and graduate readiness.

Higher Education Strategy Blog

Blog

Our new staffing model playbook for higher ed CMOs

How can CMOs adapt their staffing models to meet today’s staffing and market realities? Here are three practices higher ed CMOs should consider.

Adult Education Blog

Blog

Why brand management is your best bet for fighting higher ed’s image problem

Colleges and universities looking to win over prospective students have never faced a tougher environment, with strident critiques of higher ed having become commonplace in the media.

Enrollment Blog

Blog

What 30+ rising higher education leaders learned in EAB’s fall 2024 fellowship

EAB's Rising Higher Education Leadership Fellowship fall 2024 cohort tackled institutional challenges ranging across topics such as student retention, mental health, talent, and space planning.

Higher Education Strategy Blog

Blog

Is email marketing to prospective students dead? Not so fast.

For marketers and enrollment leaders, this year’s Student Communication Preferences survey results reinforce the continued importance of email campaigns—at least those that are executed well.

Enrollment Blog

Blog

The new rules for .edu keyword optimization in AI search

Rebuilding your SEO strategy and continuing to stay ahead of emerging trends can feel overwhelming. EAB’s Digital Agency team can help you transform your website into a powerful recruitment tool…

Enrollment Blog

Blog

4 ways advancement leaders can make the most of the summer

Learn 4 summer strategies to strengthen fundraising teams, improve donor engagement, build staff skills, and prepare for FY26 campaigns.

Advancement Blog

Blog

3 strategic actions to support graduate enrollment in today’s policy landscape

Making informed decisions in today’s fluid federal policy landscape is critical. Here are some of the changes—and challenges—we’re facing, along with recommendations to position your institution for success amid the…

Adult Education Blog

Blog