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Blog

How is higher ed approaching DEI initiatives amid policy pressures?

Campus leaders shared how they're auditing their DEI initiatives in EAB interviews, a survey, and a listening session. Read the takeaways.
Higher Education Strategy Blog
Blog

Our new staffing model playbook for higher ed CMOs

How can CMOs adapt their staffing models to meet today’s staffing and market realities? Here are three practices higher ed CMOs should consider.
Adult Education Blog
Blog

Is email marketing to prospective students dead? Not so fast.

For marketers and enrollment leaders, this year’s Student Communication Preferences survey results reinforce the continued importance of email campaigns—at least those that are executed well.
Enrollment Blog
Blog

What 30+ rising higher education leaders learned in EAB’s fall 2024 fellowship

EAB's Rising Higher Education Leadership Fellowship fall 2024 cohort tackled institutional challenges ranging across topics such as student retention, mental health, talent, and space planning.
Higher Education Strategy Blog
Blog

The new rules for .edu keyword optimization in AI search

Rebuilding your SEO strategy and continuing to stay ahead of emerging trends can feel overwhelming. EAB’s Digital Agency team can help you transform your website into a powerful recruitment tool…
Enrollment Blog
Blog

4 conversations from UPCEA’s annual conference—and what’s next for PCO units

Read about four notable insights taken from UPCEA's annual conference.
Adult Education Blog
Blog

How to address the student readiness crisis—and attract students to your teaching programs

The Student Readiness Crisis is multifaceted and requires support from stakeholders across K-12, higher ed, employers, and communities.
Adult Education Blog
Blog

Expanding your domestic student market

International students played a major role in post-pandemic enrollment growth, but with the return of a Trump administration, uncertainty now looms for graduate and adult-serving enrollment leaders.
Adult Education Blog
Blog

Can your LMS data predict which students will need support?

Higher ed leaders often wonder: Can our LMS data predict which students will need support? The answer is yes.
Data & Analytics Blog
Blog

Why are students struggling in math?

Across the country, educators are grappling with an urgent challenge—reversing the troubling decline in K-12 student math achievement. But three distinct challenges emerged, each deeply interconnected and requiring district-level solutions.
K-12 District Leadership Blog

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