In 2011, this university had a strong local footprint and declining enrollment. Determined to establish itself regionally, this university partnered with EAB to grow enrollment throughout their state while strategically identifying, developing, and maturing select out-of-state markets.
Over a 10-year partnership, this university partnered with EAB across several services, implementing Search, Application Marketing, Yield IQ, and a Virtual Tour to meet their shifting goals. EAB deployed sophisticated data analysis to surgically identify high-potential out-of-state markets and strategically test them for enrollment potential. Leveraging a micro-market testing strategy, EAB established this university in new markets while controlling the costs of exploring new markets.
This university’s out-of-state enrollment has doubled during their partnership with EAB, which has transformed the campus environment. While it had primarily been a commuter school for in-state students, today this university has a vibrant residential student culture where in-state students live and learn with students from across the country. By 2016 this university had achieved its initial goals. Recognizing that they had “right-sized” their institution, this university shifted focus from growth to selectivity and retention. EAB pivoted with this university, which has now increased the average GPA by 7%.
Impact Highlights
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EAB's Data-Driven Targeting Results in New Market Developments
Fall Freshman Enrollment
Entering Classes 2010–2020
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EAB Grows Applications Over 185% Across 10 Years
Fall Freshman Applications to Enrollment
Entering Classes 2010–2020
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EAB Grows Enrollment 47% Across 10 Years
Fall Freshman Enrollment
Entering Classes 2010–2020
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Impact of Sophomore and Junior Search to Shape Class
Fall Freshman Enrolls
Entering Classes 2010–2020
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Sophomore Search Is a Driver of Higher Academic Quality
Breakdown of GPA by Class
Entering Classes 2020
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