Giving Page Audit for Higher Ed

A poorly designed giving page proves a surprisingly large roadblock to giving. Again and again, we’ve heard from higher ed advancement leaders that prospects visit their giving page but do not end up donating.

EAB’s Giving Page Audit identifies pain points that deter would-be donors from giving to your institution. It provides tailored recommendations based on best practice research to help increase giving conversion rates.

Within three to four weeks from request submission, partners will receive a detailed report that assesses the institution’s giving page, provides specific recommendations for improvement, and shares examples of best-in-class giving pages.