Market Insights Dashboard for Higher Education Leaders
Explore market data, portfolio trends, comparator positioning, and growth opportunities across your academic program portfolio.
EAB’s Market Insights Dashboard is a self-service data tool within Strategic Advisory Services that gives higher education leaders on-demand access to curated portfolio, market, and student outcomes data. Leaders can use the dashboard to explore program growth, student and labor market demand, comparator positioning, and new academic growth opportunities.
Designed for cabinets, provosts, and academic strategy teams, the dashboard helps institutions move from broad questions about market relevance to focused conversations about where programs are gaining or losing ground, where demand is shifting, and which opportunities may warrant deeper exploration—supported by EAB’s broader Market Insights expertise and advisory partnership.
From market signals to smarter portfolio conversations
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Spot portfolio trends
See which programs are growing, declining, or stable across degree levels and program sizes.
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Test market alignment
Compare institutional program performance against student demand and labor market demand.
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Add competitive context
Understand how selected peers or comparators are performing in key program areas.
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Prioritize next steps
Identify the risks, opportunities, and new program ideas that deserve deeper investigation.
Questions the Market Insights Dashboard helps answer
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Where should we focus first?
Identify where your program portfolio may offer the strongest growth and development opportunities.
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Which programs are growing or declining?
Review program conferrals over time, growth trends, and relative program size to understand what is driving portfolio movement.
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Are our program trends aligned with market demand?
Compare institutional growth with state or regional student demand and labor market demand to identify potential opportunities or risks.
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How do we stack up against peer institutions?
Evaluate market share, market rank, and peer conferral trends across a comparator set you define.
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Which programs are delivering strong outcomes for students?
Assess earnings, debt, job postings, and related outcomes indicators to better understand student value.
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Which new program ideas deserve a closer look?
Review new program opportunities through indicators such as national enrollment growth, national labor market growth, student outcomes, and market concentration.
What data powers the dashboard?
Explore five views of your academic portfolio
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Institution snapshot
Identify what is driving growth or decline in your portfolio. Analyze conferrals over time and filter by program size or growth trend to quickly see which programs may deserve closer attention.
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Short-term alignment
Understand how well your programs align with student and labor market demand. This view layers institutional growth with state or regional enrollment and labor market indicators to surface potential missed opportunities or risks.
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Comparator positioning
Evaluate how your programs perform against your selected comparator set. Compare scale, growth, and market share to understand where your institution is gaining or losing ground.
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Long-term outcomes
Assess long-term outcomes such as earnings, debt, job postings, and federal earnings-threshold indicators to understand where programs may create strong value—or potential risk—for students.
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New program exploration
Look beyond the current portfolio to evaluate potential growth opportunities. Review historical labor market demand, competitive opportunity, and return on investment to identify which ideas may warrant deeper exploration.
Related Market Insights resources
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Market Insights Dashboard Onboarding Materials
Find user guides, video training materials, and support resources to help current dashboard users navigate key features and apply insights to portfolio conversations.
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EAB Market Insights
When dashboard exploration surfaces a high-priority question, EAB Market Insights can help partners go deeper with expert analysis on program feasibility, portfolio growth, and market-responsive academic opportunities.
Ready to explore the Market Insights Dashboard?
If you are a current partner and have questions about dashboard access or want to learn more about how the dashboard can support your campus’s goals, log in and complete the form below or reach out to [email protected] or your Strategic Leader.
Not yet an EAB partner? Complete the form below to request a demo and learn how the Market Insights Dashboard works alongside Strategic Advisory Services and EAB Market Insights to help leaders interpret market signals, prioritize portfolio opportunities, and move from data to action.
Request a Market Insights Dashboard demo
See how Market Insights Dashboard can help your team explore program performance, market demand, competitor positioning, student outcomes, and new academic growth opportunities. Complete the form and an EAB expert will follow up to schedule a tailored walkthrough.