The Boutique Elite Institution
The Boutique Elite Institution
Persona Snapshot:
- Somewhat active campus community
- Bigger sports scene
- Somewhat narrow program options
- High postgraduation earnings
- Primarily suburban
- Cold climates
- Higher net price
- High financial support, though fewer in need
- Higher bar for admission
* Standardized combination of application volume and yield rate.
This persona is typified by somewhat selective, small, private schools primarily located in the suburban Northeast, with a small presence in the Midwest. These institutions enroll around 2,000 students with a somewhat competitive admissions process. They emphasize meeting financial need (83% of students) and typically serve in-state (27%) and non-traditional students (4% part-time, 3% over 25) at lower rates than average. The schools are known for their strong academic outcomes, with above-average graduation rates and post graduation salaries, making them attractive for students seeking higher educational returns despite their higher price point.
Key Differentiators
- Campus experience and opportunities for involvement
- Solid educational offerings and great outcomes
Key Disadvantages
- Lower affordability and accessibility in the northeast
- Slowing population growth and colder weather in the Midwest
Common Questions from The Boutique Elite Institution
How can we maintain our exclusivity while broadening our appeal?
Focus on reducing the number of application requirements and simplifying the admissions process to broaden your applicant pool.
Are our high costs deterring potential applicants?
Likely. Schools in this archetype are perceived as more expensive than other private institutions, so it’s essential to focus on effectively communicating financial aid options, especially to first-generation and low-income students.
Could Rigorous Academic Giants attract students looking for similar academic offerings?
Yes, particularly since they typically offer comparable outcomes at a lower cost. Differentiate by emphasizing your unique blend of academic excellence and individualized experiences.