The Inclusive Path to Opportunity
The Inclusive Path to Opportunity
Persona Snapshot:
- Less active extracurricular scene
- Few sports, but high-profile
- Fewer academic programs
- Low postgraduation earnings
- Located in growing midsize cities
- Hot climates
- Very affordable
- Over a third of need left unmet
- Low barriers to entry
* Standardized combination of application volume and yield rate.
This persona is typified by a subset of both small private and public schools located in the Southeast, including most HBCUs. They generally offer an affordable, community-oriented educational experience with an average enrollment of 2,200 undergraduates. They are exponents in providing access to students from lower-income (70% of students are Pell recipients) and first-generation (37%) backgrounds, making higher education more attainable for those groups. With relatively low costs, streamlined admissions processes, and attractive locales, these schools appeal to in- and out-of-state students (66% in-state) looking for an affordable education.
Key Differentiators
- Mission-driven affordability and accessibility
- Very warm, denser, and growing locales
Key Disadvantages
- A more limited campus experience and student life
- Fewer academic options and lower career outcomes
Common Questions from The Inclusive Path to Opportunity
How do we address our limited campus offerings in a competitive market?
Focus on the affordability and mission-driven aspects that resonate with students. Highlight partnerships, internships, or community involvement as compensatory benefits.
How can we improve our appeal beyond underserved student populations?
In this case, focusing on affordability and mission-driven aspects might not resonate enough. Invest in diversifying academic offerings and campus activities to attract a broader audience. Showcase success stories of graduates to counter concerns about lower postgraduate earnings.
Could Quintessential and Accessible Colleges pose a competitive threat?
Yes, particularly if they offer more comprehensive academic or extracurricular experiences. Counteract that by emphasizing your affordability and mission-driven focus, which may resonate more with cost-conscious or underserved students.