The Quintessential and Accessible College
The Quintessential and Accessible College
Persona Snapshot:
- Moderate campus engagement
- Standard sports offerings
- Solid academic offerings
- Typical salary outcomes
- Large suburban locations
- Slower population growth
- Average net price
- Higher Pell Grant participation
- Accessible admissions policies
*Standardized combination of application volume and yield rate.
This persona is typified by a plentiful group of small private schools (2,200+ undergraduates) that offer a traditional college experience with relatively modest variations from the median school. They serve a somewhat higher proportion of in-state (79% of students), part-time (12%), and older students (10% over 25), as well as Pell recipients (35%). While they don’t stand out for their campus size or academic offerings, they tend to offer a reliable and balanced educational experience. Typically located in larger suburbs across the Midwest (as well as the Northeast, Southeast, and West to lesser extents), these schools enjoy moderate appeal and stability, though they face some challenges tied to slower growth in their surrounding communities.
Key Differentiators
- Fewer hurdles to enrollment
- Jack of all trades
Key Disadvantages
- Sparser and slower-growing surroundings
- Jack of all trades, master of none
Common Questions from The Quintessential and Accessible College
How can we leverage our accessibility to attract more students?
Highlight your low admissions barriers and inclusive policies in your outreach campaigns, and emphasize your affordability compared to competitors.
What are the biggest threats to our ability to attract students?
Competition from more specialized or mission-driven schools offering similar affordability but with stronger differentiators, like a broader array of academic programs or standout extracurriculars.
Are we at risk of losing students to Inclusive Paths to Opportunity?
Yes, especially if students prioritize affordability and accessibility over a balanced experience. Make the case for your broader academic offerings, extracurricular opportunities, and community feel to differentiate.