The Rigorous Academic Giant
The Rigorous Academic Giant
Persona Snapshot:
- Rich campus life
- Incredibly active sports scene
- Broad array of majors
- Stellar graduation and salary outcomes
- Large urban locales
- Concentrated in the Northeast
- Above-average net price
- Above-average financial aid coverage
- Additional application requirements
*Standardized combination of application volume and yield rate.
This persona is typified by very large schools (11,000+ undergraduates) that are well-known for their more selective admissions, extensive academic offerings, and dynamic urban settings. They maintain a reputation for academic excellence and provide a robust student life, with a particular emphasis on extracurricular involvement. They have the strongest appeal of all the personas and are especially attractive for students seeking both a rigorous academic environment and vibrant urban culture. They attract students both in and out of state (43% are in-state), though they serve fewer low-income (17% are Pell recipients), first-generation (19%), and non-traditional students (4% are part-time).
Key Differentiators
- An idyllic academic and campus life
- Solid educational offerings and outcomes
Key Disadvantages
- Higher costs coupled with admissions barriers
- Regional climate and political challenges
Common Questions from The Rigorous Academic Giant
Are we pricing ourselves out of reach for some prospective students?
Yes, especially for some demographics. Mitigate this by expanding and/or showcasing robust financial aid programs and emphasizing long-term return on investment
Could we lose students to Selective Academic Enclaves offering more personalized experiences?
Yes, especially students who prioritize close faculty interaction. Highlight your diverse academic offerings, extensive research opportunities, and the vibrant, dynamic environment your larger campus provides.
Are Outstanding Opportunity Engines or Well-Rounded Education Hubs a threat for students seeking a more balanced experience?
Possibly, particularly for students seeking affordability in addition to both strong academics and a robust campus life. Differentiate by emphasizing your rigorous academics and unparalleled breadth of resources.