The Well-Rounded Education Hub
The Well-Rounded Education Hub
Persona Snapshot:
- Large and vibrant campus life
- Division 1 sports
- Many majors offered
- Above-average career earnings
- Primarily in small and growing cities
- Warm climates
- Below-average cost
- A third of need left unmet
- Somewhat less stringent application requirements
* Standardized combination of application volume and yield rate.
This persona is typified by midsize public schools (8,000+ undergraduates) primarily located in the Southeast, with some presence in the Midwest and Northeast. These schools are generally accessible to a wide range of students (80% acceptance rate), offering a well-rounded academic experience to a predominantly in-state student body (76% of students) along with a larger share of part-time students (17%). These schools also provide a dynamic campus life, with large numbers of student organizations and Division I sports teams, situated in small-city environments that offer a manageable urban feel.
Key Differentiators
- Plentiful campus and educational offerings
- All-around quality in every respect
Key Disadvantages
- Specific disadvantages in Northeast and Midwest
- A less dynamic surrounding environment
Common Questions from The Well-Rounded Education Hub
How do we counter the perception of being “average” across the board?
Highlight the consistency and reliability of your offerings. For many students, a well-rounded experience without glaring weaknesses is a strong selling point.
How can we appeal to students from out of state?
Focus on unique campus features, local attractions, pathways to careers, etc. If affordability is an edge, emphasize the value of attending your institution versus similarly well-rounded schools.
Are Outstanding Opportunity Engines a competitive threat due to their strengths in affordability and campus life?
Yes, particularly in regions where affordability is a top priority for prospective students. While you excel in offering a balanced experience, Outstanding Opportunity Engines often surpass your affordability and breadth of campus offerings. To compete effectively, focus on your relative strengths in educational outcomes, career preparedness, or any unique programs that distinguish you across these two personas.