How The University of Idaho Grew Enrollment with Enroll360 Audiences and Virtual Tours

In 2019, faced with a substantial budget deficit, the University of Idaho recognized the need to increase their freshmen enrollment number. However, given their rural location, they struggled to promote their school and secure influential campus visits. As a result, they began to look for new, virtual ways to showcase their campus and connect with more right-fit students.

With a new President and Director of Enrollment Marketing in seat, the university decided to partner with Enroll360 Audiences to engage with students on Appily.com. They leveraged their Premium Appily Profile to showcase the most relevant and compelling information about the University of Idaho. They also purchased Appily Inquiries from states in the Western Undergraduate Exchange, which allows out-of-state students to access a tuition discount.

In addition to their Appily investment, the university also decided to partner with Enroll360 Virtual Tours. They worked with EAB’s Creative Team to design an immersive campus experience that helped students learn about the university from the comfort of their own home. To promote the tour, they embedded it within their Appily Profile, featured it prominently on their own website, and shared it regularly through social media

In 2022, the university’s virtual tour produced over 20 more interactions per visit than the platform’s average and they saw a 12% inquiry rate, securing more than 3,000 inquiries. They also received 408 inquiries from Appily, 92% of whom went on to submit an application. Ultimately, 31% of the students they admitted chose to deposit, helping the university enroll 1,951 students–their largest class to date.