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Paid search 101: What enrollment leaders need to know

We define common paid search terms and concepts, and share how you can get the most out of your paid search advertising efforts.
Blog

Think twice before relying on international students to solve online enrollment challenges

Complex enrollment barriers and increasing competition abroad make this population challenging to recruit, enroll, and serve.
Adult Education Blog
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To meet enrollment goals, take a closer look at program offerings

Read about the three points in the enrollment pipeline where chairs and faculty can improve curriculum and pedagogy based on program-level data.
Blog

Moving beyond traditional customer service training to turn the dial on enrollment

Learn to progress beyond traditional methods of customer service to encourage students to enroll.
Community College Blog
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What the TikTok ban could mean for enrollment marketers

TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are…
Enrollment Blog
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What enrollment leaders are saying about the Great Opt-Out

The percentage of high school graduates attending four-year colleges and universities has seen a historic decline in recent years. We polled more than eighty enrollment leaders from around the country…
Enrollment Blog
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4 things graduate enrollment leaders want university presidents to know

Our EAB Adult Learner Recruitment team recently partnered with NAGAP, The Association for Graduate Enrollment Management, to conduct our annual surveys of graduate enrollment leaders around the country.
Adult Education Blog
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Why Enroll360 Match’s partnership with Naviance will transform college admissions

With overall college enrollment continuing a decade-long pattern of decline, much has been said about the need to break down barriers inherent to the traditional admissions model. Such efforts would…
Enrollment Blog
Blog

Why two thirds of graduate enrollment leaders may leave their jobs

EAB Adult Learner Recruitment and NAGAP recently surveyed several hundred graduate enrollment leaders on their current staffing challenges. Here are three key conclusions we observed—and what institutions can do to…
Adult Education Blog

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