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Insight Paper

Nine lessons on communicating the value proposition of your college to increasingly price-sensitive families

Recent higher-education industry research demonstrates that cost is playing an increasingly dominant role in how families pick colleges. It has also shown that growing price sensitivity is negatively impacting some…
Enroll360
Tool

Conduct an Audit on Your Current Virtual Tour Solution

Audit your existing virtual tour solution with these guided questions, focusing on the core elements that will create an elevated experience.
Enroll360
Infographic

The Gen Z Persona Equation

While Generation Z student characteristics overlap in some areas, their differences ican be used to test and inform marketing strategies.
Tool

Integrated Prospect Communication Plan Toolkit

This toolkit helps enrollment managers create and deliver a positive enrollment experience by coordinating communications across their institution.
Strategic Advisory Services
Tool

Anatomy of an Effective Financial Aid Letter

College cost and financial aid are top-of-mind issues for students and their families, yet most aid award letters—the first communication families receive from you on the topic—are difficult to understand…
Research Report

Incentivizing Behavioral Change with Aid Dollars

Administrators across higher education have been calling student success a “top priority” for years, but pressure to improve success is growing. This study documents perspective and best practices on how…
Strategic Advisory Services
Research Report

Transfer Benchmarking Survey results

Compare transfer efforts to peer schools and identify areas for investment and growth with our benchmarking data, collected from the enrollment divisions at flagship and more selective institutions.
Research Report

The Rural Student Landscape

Institutions feel pressure to recruit rural students for both mission- and business-related reasons. Our briefing outlines the reasons why the college-going rate for rural students lags behind urban and suburban…
Research Report

Continuing Education Units

This report investigates how other institutions structure and market Continuing Education (CE) units and programs at Canadian institutions.
Resource Center

Independent School Recruitment and Digital Marketing Resource Center

Improve your independent school recruitment by assessing your existing web presence, leveraging digital marketing to reach new families, and more.
Independent School Executive Forum
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