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Making Your Independent School Digital Marketing Ads Count

The lessons in this resource offer a crash course on the applications of digital recruitment and the digital marketing landscape. This primer arms enrollment managers with the information they need…
Research Report

Preventing Early Attrition

In an era of declining enrollments and heightened competition, community college leaders must focus on optimizing intake for incoming students by smoothing their path to enrollment and completion. This study…
Blog

Navigating privacy controls with Google Analytics 4 (GA4)

Enhance data protection and compliance by leveraging the power of Google Analytics privacy controls.
Enrollment Blog
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The case for ChatGPT: Leveraging AI for admissions tasks

ChatGPT helps users avoid cumbersome ads and quickly consolidate results for simple inquiries. It can help you overcome writer’s block and even reinvigorate your strategy sessions. If you’ve never used…
Enrollment Blog
Blog

How 1,000+ prospective HBCU students conducted their college search

Survey responses from HBCU-seeking students indicate clear trends in how students search for and evaluate colleges, which can help HBCU enrollment leaders maximize recruitment among that population. Discover two of…
Enrollment Blog
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5 Key Areas to Consider When Evaluating a Virtual Tour Solution for Your Athletics Programs

Students are accustomed to high-quality virtual experiences that grab and keep their attention. Many athletic departments have decided to leverage a virtual tour as part of their recruitment strategy.
Blog

Best Practices for Virtual Events

As a former admissions counselor, I can attest that the rapid transition to virtual recruitment was anything but easy. Seemingly overnight, the pandemic forced us to convert decades’ worth of…
Enrollment Blog
Blog

Tips for yielding first-generation and lower-income students

In this era of expanded test-optional policies, college application behaviors are more varied, making deposit decisions even less predictable for enrollment leaders. Students who graduated high school in 2021, especially…
Blog

4 ways to strengthen your hybrid recruitment strategy

As the world begins to reopen, travel guidelines become more diverse, and student preferences become more varied, the tactics you use to connect with students need to match that variation.…
Enrollment Blog
Blog

Engage low-income parents in their students’ college search

Explore insights from our parent preferences survey for three key takeaways to help your recruitment marketing engage low-income families.
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