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The Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Reach Graduate Enrollment Goals

Hear former higher ed CMO, Val Fox, explain how to strengthen your university’s outreach to graduate and adult learners.
Blog

Expanding your domestic student market

International students played a major role in post-pandemic enrollment growth, but with the return of a Trump administration, uncertainty now looms for graduate and adult-serving enrollment leaders.
Adult Education Blog
Blog

How to write compelling copy for your college website

In my time as a content strategist at EAB—and as a card-carrying digital native—I’ve had the opportunity to share copywriting and content strategy with our partners for web, print, and…
Enrollment Blog
Blog

6 community college trends to watch in 2025

To maintain this forward momentum, community colleges must stay ahead of key trends that could impact the sector, both positively and negatively, in 2025.
Community College Blog
Blog

Why do students pick the schools that they do?

Understanding what attracts students to a school when they’re conducting their college search is critical for developing a recruitment strategy. Our latest research reveals both expected and unexpected factors—ranging from…
Enrollment Blog
Blog

If the price is right: Here’s what 6,000 students said about paying for graduate education

Our Adult Learner Recruitment team recently surveyed 6,000 graduate and adult students about their priorities, needs, and preferences. Read on for three findings from our survey that will help inform…
Adult Education Blog
Blog

4 strategies to engage graduate and adult leads with social proof marketing

With more prospective students engaging in stealth shopping—evaluating their options quietly without direct outreach—institutions must act swiftly to capture their attention and convert interest into action.
Adult Education Blog
Blog

What the experience of today’s first-year students can teach us about recruitment

Review the results of EAB’s latest First-Year-Experience Survey, in which we asked over 12,500 current first-year students about their college search and experiences on campus thus far.
Enrollment Blog
Blog

Content strategy by generation: 6 insights from our surveys of 22,000 students

To help your enrollment team connect online with today’s students, I want to share 6 key insights from our latest surveys of more than 22,000 students, covering how Millennials, Gen…
Enrollment Blog
Blog

The Role of VPEM as Change Leader

To shed light on what makes someone a true change leader, I sat down with Dr. Joffery Gaymon. As Vice President for Enrollment Management at Auburn University, and Enroll360 partner,…
Enrollment Blog

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