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9 ways recruitment marketing can help address families' growing college cost concerns

Learn how the pandemic increased price sensitivity among college-bound students, what this means for your enrollment outcomes, and nine ways to address families’ growing concern over cost.
Enrollment Blog
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3 aid policy questions to consider amid the shift to the new Student Aid Index

See three strategic aid policy questions to consider with the new Student Aid Index. Plus, prepare a communication plan that helps you get out ahead of the questions that students…
Enrollment Blog
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Forgiving students’ unpaid balances boosts persistence and revenue

Every term a small but noticeable share of students are blocked from registration or purged from their course schedules because of an unpaid bill. To help institutions triage their resources…
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Don’t let your website hurt your student recruitment

When assessing how well or how poorly your school’s website might be serving college-bound students, it’s helpful to consider these three priorities.
Enrollment Blog
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Who are Gen Z transfer students—and three insights to recruit them

See the major findings from our Transfer Benchmarking Survey to compare transfer student recruitment efforts to peers and identify areas for investment and growth.
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An introduction to influencer marketing for higher education

Just five years ago, the idea of “influencer marketing” was a fringe concept. But today, it is more than a trend—it is a valuable way that brands across industries have…
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How to use the admissions process to help students select the right major

Picking the right major can be a big source of anxiety for students, especially because choosing or switching majors too late can delay graduation. Learn how Florida International University built…
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Tackling the challenge of persistence among Pell Grant recipients

Learn how one institution improved retention rates among students who received Pell Grants.
Research Report

Charting a Path to Persistence

Discover 13 best practices to support adult and online learners across three areas: monitoring stop-out risk, encouraging re-enrollment, and facilitating degree completion.
Partner Story

How Wiregrass Georgia Technical College achieved enrollment gains by transforming its advising model

Student success has always been at the heart of Wiregrass Georgia Technical College's (Wiregrass) advising model. But prior to 2017, students had minimal insight into the academic planning process and…
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