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Blog

High school counselors need support. Here’s how universities can help.

That perception came through clearly in EAB’s most recent high school guidance counselor survey. Following our 2020 survey where we learned how dramatically COVID-19 had impacted counselors’ work and the…
Enrollment Blog
Blog

Why your messages are getting flagged as spam—and how to avoid it

Despite the growing deliverability challenges, email remains a cornerstone of a robust multichannel strategy.
Enrollment Blog
Research Report

Charting a Path to Persistence

Discover 13 best practices to support adult and online learners across three areas: monitoring stop-out risk, encouraging re-enrollment, and facilitating degree completion.
Blog

5 reasons graduate student list-buying is so hard

Read on to uncover five hidden list-buying challenges for enrollment marketers, how much they could be costing your team, and how to solve them.
Adult Education Blog
Blog

3 lead generation challenges for healthcare and nursing degree programs—and how to solve them

Today’s healthcare industry faces massive provider shortages, putting immense pressure on degree programs to recruit new talent and deliver outcomes that address this growing crisis. In this blog, I’ll outline…
Adult Education Blog
Blog

3 new Naviance features that are transforming college planning

It’s no secret that engaging Gen Z is a challenge for enrollment teams. That’s why PowerSchool Naviance CCLR, the leading K-12 college, career, and life readiness platform, is launching new…
Enrollment Blog
Blog

Navigating privacy controls with Google Analytics 4 (GA4)

Enhance data protection and compliance by leveraging the power of Google Analytics privacy controls.
Enrollment Blog
Blog

3 ways the pandemic has changed Gen Z's college search behavior

EAB's latest report on our New College Freshman survey sheds light on the ways that Gen Z’s college search behavior has changed due to the pandemic.
Enrollment Blog
Blog

How we’re reimagining the way students apply to college

Teaming up with Concourse, we created Greenlight Match – a streamlined process that would help students find their college match, and help colleges recruit hundreds more students they might not…
Enrollment Blog
Blog

Is the recruitment funnel gone for good?

It has become abundantly that the old ways of describing recruitment as something linear, like a funnel, no longer capture the complexity of students’ college search experiences. Here are three…
Enrollment Blog

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