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Blog

How does your enrollment office compare?

In late 2024, we surveyed enrollment leaders at more than 180 institutions around the country to learn about key aspects of their operations and strategy.
Enrollment Blog
Event

Strategy Spotlight: How to Process Map Your Transfer Student Experience (Part II)

This session is the second of two Strategy Spotlights focused on process mapping. Attendees learned about East Carolina University (ECU)'s thorough process mapping of their transfer student experience in the…
Event

4 Steps to Simplify Budgeting for Lead Generation: Strategies for Graduate and Adult-Serving Programs

In this webinar, we will share four best practices developed by EAB’s experts in marketing and enrollment for you and your teams to use when creating and managing a lead…
Event

High-Performance Strategies for Year-Round Lead Generation: Optimizing Your Lead Generation Engine for Graduate and Adult-Serving Programs

EAB’s experts have developed best practices that will help you ensure you are using your lead sources to effectively generate new leads year-round, while optimizing for lead budget, quantity, and…
Event

The Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Reach Graduate Enrollment Goals

Hear former higher ed CMO, Val Fox, explain how to strengthen your university’s outreach to graduate and adult learners.
Event

Strengthening Your Talent Pipeline From Within: Four Career Mobility Strategies to Improve Both Retention and Recruitment

This roundtable event focuses on the financial, organizational, and strategic benefits of investing in internal career advancement. Attendees will learn how their competitors prioritize and develop internal talent, understand the…
Blog

Unlocking the secrets of GA4 engagement rates

Explore website engagement metrics and benchmarks for colleges and universities, to help assess how your institution compares to your peers.
Enrollment Blog
Blog

Navigating privacy controls with Google Analytics 4 (GA4)

Enhance data protection and compliance by leveraging the power of Google Analytics privacy controls.
Enrollment Blog
Blog

How graduate enrollment teams are using AI

Discover the AI applications graduate and adult enrollment leaders are using and how your institution can incorporate this tech in your workflow.
Adult Education Blog
Blog

Creating a data-informed campus: part 1

From tracking student success metrics to operational efficiency, data and analytics provide colleges and universities crucial information in this period of enhanced scrutiny. This blog post discusses 3 elements of…
Data & Analytics Blog

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