Securing community support is vital to win the public vote to meet your district’s needs. Success hinges on understanding community support from the outset and engaging the community through resonant messages.
This toolkit provides a roadmap for districts to make sure they consider important campaign components and timelines while providing flexibility for districts to tailor message delivery to specific community needs and preferences.
Learn more about the toolkit sections below or download the full toolkit.
Section 1: Gauge Community Support Early
Use this audit to determine whether or not you have an accurate assessment of community support of, and attitudes toward, the district before proceeding with a referendum.
Section 2: Develop Your Campaign Timeline and Message
Develop a timeline to guide the campaign, identify crucial campaign milestones, and determine the appropriate sequencing of campaign events for the district.
Section 3: Build Your Base and Deliver Your Message
Identify your key supporters and messengers and develop your message dissemination strategy across multiple media platforms.
Section 4: Execute Election Week Strategy and Next Steps
Develop specific final week activities to turn out supporters to vote and prepare for next steps after the vote.
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