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The Power of the Nudge

Sunday, Dec 15, 2024
This session leverages user experience research to explore common cognitive biases that prevent students from making good academic choices, as well as behavioral nudges that institutions can implement to overcome these barriers.

About the Webinar

Speaker: Annie Yi

The behavioral economics concept of “nudging” has gained traction in a variety of policy areas, such as health care and finance, as a tool to influence and modify people’s behaviors for the better. What can higher education borrow from nudging theory to improve student behavior and decision making? This session, initially presented at CONNECTED 2017, leverages user experience research to explore common cognitive biases that prevent students from making good academic choices, as well as behavioral nudges that institutions can implement to overcome these barriers. This webinar is intended for a leadership-level audience.