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Annie Yi

Associate Director, Product Marketing

Areas of Expertise
  • Student Retention and Success
  • Student Success
  • Student Success Management
Washington, DC
Specialties
  • At-Risk Students
  • Digital Marketing and Communications
  • First Generation Students
  • Student Experience
  • Student Success
  • Underrepresented Students
Connect with Annie

Background

In her role as an Associate Director for Product Marketing at EAB, Annie specializes in understanding the retention challenge from the student’s perspective. She led EAB’s research study on nudging and student success. By incorporating an understanding of student cognition into policy and intervention redesign, she helps colleges and universities better position their students to reach pivotal mil

In her role as an Associate Director for Product Marketing at EAB, Annie specializes in understanding the retention challenge from the student’s perspective. She led EAB’s research study on nudging and student success. By incorporating an understanding of student cognition into policy and intervention redesign, she helps colleges and universities better position their students to reach pivotal milestones, persist, and graduate.

Prior to joining the student success research team, Annie worked in EAB’s market research division, where she helped institutions develop academic and professional programs responsive to the needs of their regional work forces. In her spare time, she serves as a docent at the National Gallery of Art in DC.

Education

Annie attended Yale University, where she earned a degree in history.

Research and Insights

Back when I was in college, I naively believed that students usually became “stop-outs”—withdrawing enrollment from school temporarily—because they couldn’t keep up with the academic work. It took seeing the impact that mental health and family crises could have on my peers, and then my own life, to change my thinking. After seeing those who […]

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By Annie Yi
November 19, 2018 5 min read