Making Your Independent School Digital Marketing Ads Count
Use this tool to help define your school’s digital strategy, design ad campaigns, and gauge the performance of digital efforts.
As enrollment teams look to boost their digital marketing capabilities, they must make decisions about how to acquire the necessary skills and expertise. While approaches vary, any successful digital operation will possess the same key capabilities, including analytics, technical infrastructure, and familiarity with digital content networks.
The lessons in this resource offer a crash course on the applications of digital recruitment and the digital marketing landscape. This primer arms enrollment managers with the information they need to design a digital marketing strategy aligned to their enrollment goals while getting the best return on their investment.
Section 1: Four lessons on the digital marketing landscape
Defining digital strategy
Few independent schools are fully utilizing digital marketing to its fullest potential when it comes to enrollment management. Although many admissions teams are beginning to integrate digital marketing strategies into their larger recruitment efforts, most have yet to fully make the shift from traditional marketing techniques.
Assessing market impact
Demonstrating ROI is important for any marketing investments; one difference in the digital era is the substantial trail of data that Internet users leave in their wake. This data trail can allow enrollment teams to get a comprehensive picture of the recruitment marketing interactions they’ve had with prospective families to better understand which elements of recruitment outreach contribute to success.
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