Building a Digital, Donor-Centric Annual Giving Program with Mount Marty University

Mount Marty University’s small Advancement team faced a daunting but all too familiar challenge: limited internal resources to meet increased revenue goals in an ever-evolving digital fundraising landscape. To address these pressing issues, the university’s Advancement leadership looked to find a partner who could help expand their audience engagement and provide external digital expertise.

In an effort to modernize their annual giving program, Mount Marty created a series of strategic digital campaigns that aligned with their institution’s existing fundraising initiatives. These campaigns featured innovative digital tactics including advanced re-targeting, personalized messaging, data-driven segmentation, and inspired creative. A move to a digital-focused strategy ultimately expanded their reach, bolstered engagement from their target audiences, and fueled revenue growth.

Mount Marty took their Year End campaign to the next level by deploying customized digital ads that targeted and re-targeted their audiences. Expanding their digital footprint during year end proved successful in bringing in more revenue and helping them stay on pace with their fiscal year fundraising goals. With EAB, Mount Marty achieved 259% ROI in FY23.