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Advancement

Institutional ambitions for advancement have never been greater, and yet competition is growing increasingly fierce for donors’ attention and dollars. Schools must adopt innovative strategies to meet their strategic goals.
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The Omni-Channel Advantage

More than ever, advancement leaders find themselves under mounting pressure to secure increased revenue for their institution.
Advancement Marketing Services
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Digital Marketing Strategies for Engaging Alumni and Donors

With increasing pressure to make up for revenue deficits and decreasing alumni engagement, advancement teams across the country…
Advancement Marketing Services
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Uncovering Incentive Compensation Strategies in Higher Education Advancement

Use this infographic to learn about three primary types of incentive compensation strategies used by EAB Advancement partners.
Advancement Advisory Services
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Digital Marketing Scorecard for Advancement Leaders

Use this scorecard to explore different digital marketing best practices to engage donors and alumni and rate your…
Advancement Marketing Services

Partner Resources

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Assessing Your Current Annual Giving Program Engagement Strategies

Download this toolkit and discussion guide to complete a self-audit of your institution’s current annual giving strategy towards…
Advancement Marketing Services
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Navigating the Advancement Salary Landscape, Backed by EAB’s Data Analysis

EAB's insights on the advancement salary landscape will help you attract and retain talent, promote equity, and advance…
Advancement Advisory Services
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Your Advancement Investment and Performance Initiative (AIPI) Toolkit

Access the tools you need to participate in EAB's Advancement Investment Performance Initiative and benchmark your shop against…
Advancement Advisory Services
Research Report

Advancement Professional Development Series: On-Demand Materials

Access materials from our Advancement Professional Development Series, a three-part series that educates leaders and their staff about…
Advancement Advisory Services

Explore all our blogs

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7 answers to data’s role in advancement

To effectively engage donors and meet increasing goals, leaders need to prioritize a robust and clean data strategy.
Advancement Blog
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How to make your data strategy stronger

Explore why data is so critical in driving impactful outcomes in your annual giving program.
Advancement Blog
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Avoiding staff turnover and strengthening your Annual Giving program

Explore the growth and success that Miami University’s annual giving program has seen in the past 10 years.
Advancement Blog

Latest Podcast Episodes

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Podcast

The Big Shift in University Fundraising

Experts discuss how recent changes to the US News & World Report rankings algorithm are impacting university fundraising…
Podcast

How to Engage Student Activists and Donors to Drive Positive Change

Experts share strategies on ways to engage constructively with student activists and navigate difficult conversations with donors who…
Podcast

How Penn State Fundraisers Shifted Strategy in 2020

PSU’s VP of Development and Alumni Relations describes how his team adapted fundraising strategies and tactics during the…
Video

Digitizing Active Engagement

This webconference will highlight ways to personalize the communication experience and strategies on building the case for support…
Advancement Advisory Services
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Competing on Personalization and Value, Not Loyalty

This webinar will highlight ways to personalize the communication experience and strategies on building the case for support…
Advancement Advisory Services
Video

Optimizing Asks for Attention

This webconference will explore ways in which advancement can compete against the never-ending distractions to capture and convert…
Advancement Advisory Services

Infographics

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How to find the next generation of major gift donors

Learn to identify major gift donors and future leaders so you can more effectively target engagement and solicitations…
Advancement Advisory Services
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Identify 5 Defining Advancement Challenges for the Decade

EAB has identified the five defining challenges that advancement will face across the coming decade in this infographic.
Advancement Advisory Services
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What Distinguishes High-ROI Advancement Shops?

Download the infographic today to learn which areas your institutions should focus on to improve your ROI.
Advancement Advisory Services