Telling the Story of Research

Long-term growth of the research enterprise requires effective, strategic communication about the value of university-led research. With federal funding growth stagnating, universities must appeal to a broader set of stakeholders, such as corporate entities and philanthropic donors. These newer and growing sources of funding often have different interests, priorities, and levels of understanding of university research initiatives.

Deans are primary advocates for the research activity within their college, but may find themselves overwhelmed by the marketing and communications challenges involved in growing the enterprise. While they recognize the importance of their role in improving research communications, they want and need to have more effective tools and tactics for doing so.

Attend this session to gain tactics to support and improve research communications to foster long-term research enterprise growth. Specifically, we will explore how you can:

• Build staff capabilities and coordination
• Cultivate faculty engagement
• Optimize communication channels

Session

Click the Register button to sign up.

Attendance is best suited for Deans. 

• Wednesday, November 13, 2024 | 1:00 p.m. – 2:30 p.m. Eastern Time

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• Telling the Story of Research