Annual Giving: The Smartest Revenue Investment Right Now

Higher education leaders are navigating unprecedented financial pressure. Federal funding is tightening. Public trust is shifting. Tuition revenue growth is slowing. At the same time, institutions are being asked to do more with fewer flexible dollars.

In this environment, annual giving stands out as one of the most reliable and scalable revenue levers available to institutional leaders. EAB research shows that for every dollar taken away from fundraising, institutions lose $8.25 in fundraising outcomes, a tradeoff few can afford.