The Science of Multi-Source Recruitment

We all know that enrollment doesn’t hinge on a single student touchpoint. Rather, it’s shaped by a complex series of interactions across a variety of channels. And yet, enrollment teams often struggle to understand influence beyond first-source attribution.

In this insight paper, we unpack findings from an analysis of all-source funnel data from more than 50 partner institutions, representing over 7 million student journeys. Discover what the data reveals about source mix and what differentiates successful recruitment journeys from those that do not end in enrollment.