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Marketing and Enrollment

To keep pace with the changing enrollment landscape, your institution needs to achieve excellence in all areas—from audience strategy to marketing campaign design. EAB’s research and technology can help you stay ahead of the curve and understand what works. EAB also helps schools reach, engage, and yield more right-fit students through best-in-class marketing.
Tool

Evaluating Transfer Portal Impact at Your Institution

The Transfer Portal Impact Toolkit will help you create a Transfer Impact Report to enhance visibility into transfer…
Transfer Portal
Insight Paper

Mental Health’s Role in College Decision-Making

Our national survey of high school students sheds light on mental health's role in college decision-making and suggests…
Enroll360
Research Report

Address Non-Consumption by Hiring High School Counselors

This report outlines how hiring high school counselors as summer enrollment advisors can help your institution address non-consumption.
Strategic Advisory Services
Insight Paper

Quantifying How Influence Channels Drive Enrollment

This insight paper explores how to leverage college search channels to drive enrollment success at your institution.
Enroll360

Partner Resources

Resources exclusively for Marketing and Enrollment partners. Explore new research and special events.
See All Resources
Video

Breaking Down Barriers to College Access: Announcing Enroll360 Match’s New Partnership with PowerSchool Naviance®

Watch our on-demand webinar to learn more about Enroll360 Match’s partnership with PowerSchool Naviance®.
Enroll360
Tool

Transfer Maturity Curve and Strategic Resources

This tool is designed for partners to assess progress towards optimal adoption and strategic utilization of Transfer Portal…
Transfer Portal
Video

Enroll360 On-Demand Webinar Library

Enroll360 offers on-demand webinars to provide insights on market trends and updates on our services.
Enroll360
Resource Center

Enrollment Growth Strategy Resource Center

Shape your future enrollment growth strategy with research that uncovers hidden risks and opportunities and sheds light on…
Professional and Adult Education Advisory Services

Explore all our blogs

More Blog Posts
Blog

Navigating privacy controls with Google Analytics 4 (GA4)

Enhance data protection and compliance by leveraging the power of Google Analytics privacy controls.
Enrollment Blog
Blog

How Gen Z feels about college search and what that means for enrollment teams

For EAB’s Office Hours podcast, I sat down with EAB’s Emily Niedermaier to discuss the journey to Appily…
Enrollment Blog
Blog

How to navigate ‘The Great Opt-Out’ in higher ed

The higher education landscape is still undergoing a transformative shift, with an increasing number of students now opting…
Enrollment Blog

Latest Podcast Episodes

All Podcast Episodes
Podcast

How Students Overseas Match with US Colleges

Experts discuss new ways that students overseas are exploring and enrolling at universities in the US and elsewhere.
Podcast

Why Virtual Tours are Here to Stay

Experts explain the value, strategy, and technology that drive virtual college tours.
Podcast

How to Reach “Gen P” Students

Experts explore data showing how pandemic disruptions continue to impact community college enrollment and student needs.
Video

Building Trust with Latinx Students

Hear from college access and high school counselors on how schools need to evolve to successfully serve and…
Enroll360
Video

A conversation with Colorado State University:

Hear how CSU is effectively using Wisr Virtual Communities to build a safe, student-led, online space that fosters…
Enroll360
Video

Transfer Portal Office Hours: On-Demand Materials

Explore materials from past Transfer Portal Office Hours sessions.
Transfer Portal

Infographics

All Infographics
Infographic

6 Insights to Help You Recruit 'Gen P'

Explore this infographic for insights from our research on recruiting today’s high school students, including key findings from…
Enroll360
Infographic

How Application Growth Drives Enrollment in Your State

This infographic reveals the precise contours of the relationship between application growth and enrollment growth at the state…
Enroll360
Infographic

6 Strategies to Tackle Your Admissions Office Staffing Challenges

In the face of so many challenges, enrollment leaders can feel paralyzed about next steps in tackling high…
Enroll360