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Marketing and Enrollment

To keep pace with the changing enrollment landscape, your institution needs to achieve excellence in all areas—from audience strategy to marketing campaign design. EAB’s research and technology can help you stay ahead of the curve and understand what works. EAB also helps schools reach, engage, and yield more right-fit students through best-in-class marketing.
Research Report

Address Non-Consumption by Hiring High School Counselors

This report outlines how hiring high school counselors as summer enrollment advisors can help your institution address non-consumption.
Strategic Advisory Services
Insight Paper

Quantifying How Influence Channels Drive Enrollment

This insight paper explores how to leverage college search channels to drive enrollment success at your institution.
Enroll360
Insight Paper

Insights From the 2023 Naviance Student Survey

Uncover insights about middle and high school students' postsecondary plans from PowerSchool's survey of Naviance students.
Intersect
Tool

Optimize Your University’s Spring Recruitment Strategy

This toolkit will help directors of admission assess the effectiveness of their university's current student recruitment strategy.
Appily

Partner Resources

Resources exclusively for Marketing and Enrollment partners. Explore new research and special events.
See All Resources
Video

Breaking Down Barriers to College Access: Announcing Enroll360 Match’s New Partnership with PowerSchool Naviance®

Watch our on-demand webinar to learn more about Enroll360 Match’s partnership with PowerSchool Naviance®.
Enroll360
Tool

Transfer Maturity Curve and Strategic Resources

This tool is designed for partners to assess progress towards optimal adoption and strategic utilization of Transfer Portal…
Transfer Portal
Video

Enroll360 On-Demand Webinar Library

Enroll360 offers on-demand webinars to provide insights on market trends and updates on our services.
Enroll360
Resource Center

Enrollment Growth Strategy Resource Center

Shape your future enrollment growth strategy with research that uncovers hidden risks and opportunities and sheds light on…
Professional and Adult Education Advisory Services

Explore all our blogs

More Blog Posts
Blog

How graduate enrollment teams are using AI

Discover the AI applications graduate and adult enrollment leaders are using and how your institution can incorporate this…
Adult Education Blog
Blog

Four areas enrollment leaders are prioritizing in 2024

Each year, EAB's Marketing and Enrollment division conducts a survey of admissions leaders to guide our research and…
Enrollment Blog
Blog

7 ways to support (and yield) students despite the FAFSA delay

As January came to a close, the Department of Education warned of an even longer delay for institutions…
Enrollment Blog

Latest Podcast Episodes

All Podcast Episodes
Podcast

How to Reach “Gen P” Students

Experts explore data showing how pandemic disruptions continue to impact community college enrollment and student needs.
Podcast

How to Expand Your Recruitment List Sources

Experts discuss a new online resource that enables colleges to connect with more prospective applicants.
Podcast

Why Students Are Opting Out of College

Experts discuss surprising new data that show what’s actually driving an increasing number of high school graduates to…
Video

Building Trust with Latinx Students

Hear from college access and high school counselors on how schools need to evolve to successfully serve and…
Enroll360
Video

A conversation with Colorado State University:

Hear how CSU is effectively using Wisr Virtual Communities to build a safe, student-led, online space that fosters…
Enroll360
Video

Transfer Portal Office Hours: On-Demand Materials

Explore materials from past Transfer Portal Office Hours sessions.
Transfer Portal

Infographics

All Infographics
Infographic

6 Insights to Help You Recruit 'Gen P'

Explore this infographic for insights from our research on recruiting today’s high school students, including key findings from…
Enroll360
Infographic

How Application Growth Drives Enrollment in Your State

This infographic reveals the precise contours of the relationship between application growth and enrollment growth at the state…
Enroll360
Infographic

6 Strategies to Tackle Your Admissions Office Staffing Challenges

In the face of so many challenges, enrollment leaders can feel paralyzed about next steps in tackling high…
Enroll360

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