Skip navigation
EAB Logo Navigate to the EAB Homepage Navigate to EAB home

Marketing and Enrollment

To keep pace with the changing enrollment landscape, your institution needs to achieve excellence in all areas—from audience strategy to marketing campaign design. EAB’s research and technology can help you stay ahead of the curve and understand what works. EAB also helps schools reach, engage, and yield more right-fit students through best-in-class marketing.
Insight Paper

College Search Trends Across Space and Time: 2024 Edition

In this paper, we present updated research that delves deeper into college search trends among first-time undergraduates at…
Enroll360
Infographic

Mapping the Enrollment Landscape

Use this infographic to reorient yourself to a higher education marketplace that is being transformed by ever-disruptive forces.
Enroll360
Insight Paper

Set Your School Apart with a High-Impact Virtual Tour

Download our insight paper to read about the characteristics of a high-impact virtual tour and how to measure…
Virtual Tours
Insight Paper

Adapting Your Enrollment Experience for Today’s Students

Read this report for five insights to help you effectively adapt your enrollment experience to meet the needs…
Enroll360

Partner Resources

Resources exclusively for Marketing and Enrollment partners. Explore new research and special events.
See All Resources
Resource Center

Enrollment Growth Strategy Resource Center

Shape your future enrollment growth strategy with research that uncovers hidden risks and opportunities and sheds light on…
Professional and Adult Education Advisory Services
Tool

Evaluating Transfer Portal Impact at Your Institution

The Transfer Portal Impact Toolkit will help you create a Transfer Impact Report to enhance visibility into transfer…
Transfer Portal
Research Report

Address Non-Consumption by Hiring High School Counselors

This report outlines how hiring high school counselors as summer enrollment advisors can help your institution address non-consumption.
Strategic Advisory Services
Video

Breaking Down Barriers to College Access: Announcing Enroll360 Match’s New Partnership with PowerSchool Naviance®

Watch our on-demand webinar to learn more about Enroll360 Match’s partnership with PowerSchool Naviance®.
Enroll360

Explore all our blogs

More Blog Posts
Blog

Student no-shows are on the rise in the U.K.: Here are 10 strategies on how to fight ‘summer melt’

To combat student no-shows, review these 'summer melt' strategies to hardwire a sense of belonging and keep students…
Enrollment Blog
Blog

What the experience of today’s first-year students can teach us about recruitment

Review the results of EAB’s latest First-Year-Experience Survey, in which we asked over 12,500 current first-year students about…
Enrollment Blog
Students sitting in library looking at teacher.
Blog

3 ways mental health is impacting college enrollment—and what you can do about it

Explore three challenges associated with mental health concerns and their implications for enrollment leaders.
Enrollment Blog

Latest Podcast Episodes

All Podcast Episodes
Podcast

How Much Are FAFSA Delays Impeding Yield?

Experts discuss how FAFSA implementation delays are impacting enrollment and share related strategies that admissions teams might adopt…
Podcast

Findings from EAB’s Newest Survey of College Freshmen

Experts discuss findings from a new EAB survey of 18- and 19-year-olds that explores their college search behaviors…
Podcast

Graduate Enrollment Leaders Speak Out

Experts share findings from the latest joint, NAGAP-EAB survey of graduate enrollment leaders to learn about their challenges…
Video

Enroll360 On-Demand Webinar Library

Enroll360 offers on-demand webinars to provide insights on market trends and updates on our services.
Enroll360
Video

Building Trust with Latinx Students

Hear from college access and high school counselors on how schools need to evolve to successfully serve and…
Enroll360
Video

A conversation with Colorado State University:

Hear how CSU is effectively using Wisr Virtual Communities to build a safe, student-led, online space that fosters…
Enroll360

Infographics

All Infographics
Infographic

Who's on Match?

Download our newest infographic to learn more about the students you can connect with through Match and how…
Enroll360 Match
Infographic

6 Insights to Help You Recruit 'Gen P'

Explore this infographic for insights from our research on recruiting today’s high school students, including key findings from…
Enroll360
Infographic

How Application Growth Drives Enrollment in Your State

This infographic reveals the precise contours of the relationship between application growth and enrollment growth at the state…
Enroll360