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Marketing and Enrollment

To keep pace with the changing enrollment landscape, your institution needs to achieve excellence in all areas—from audience strategy to marketing campaign design. EAB’s research and technology can help you stay ahead of the curve and understand what works. EAB also helps schools reach, engage, and yield more right-fit students through best-in-class marketing.
Resource Center

Enrollment Growth Strategy Resource Center

Shape your future enrollment growth strategy with research that uncovers hidden risks and opportunities and sheds light on…
Professional and Adult Education Advisory Services
Infographic

Who's on Match?

Download our newest infographic to learn more about the students you can connect with through Match and how…
Enroll360 Match
Insight Paper

A Guide to the Direct-Admission Landscape

This insight paper explores the direct-admission landscape, what it means for recruitment marketing, and how to embrace it…
Enroll360 Match
Tool

Evaluating Transfer Portal Impact at Your Institution

The Transfer Portal Impact Toolkit will help you create a Transfer Impact Report to enhance visibility into transfer…
Transfer Portal

Partner Resources

Resources exclusively for Marketing and Enrollment partners. Explore new research and special events.
See All Resources
Research Report

Address Non-Consumption by Hiring High School Counselors

This report outlines how hiring high school counselors as summer enrollment advisors can help your institution address non-consumption.
Strategic Advisory Services
Video

Breaking Down Barriers to College Access: Announcing Enroll360 Match’s New Partnership with PowerSchool Naviance®

Watch our on-demand webinar to learn more about Enroll360 Match’s partnership with PowerSchool Naviance®.
Enroll360
Tool

Transfer Maturity Curve and Strategic Resources

This tool is designed for partners to assess progress towards optimal adoption and strategic utilization of Transfer Portal…
Transfer Portal
Video

Enroll360 On-Demand Webinar Library

Enroll360 offers on-demand webinars to provide insights on market trends and updates on our services.
Enroll360

Explore all our blogs

More Blog Posts
6 tips to boost higher ed team morale this summer
Blog

6 tips to boost higher ed team morale this summer

To help you celebrate your team this summer, here are six ideas that might come in handy.
Enrollment Blog
Blog

3 new Naviance features that are transforming college planning

It’s no secret that engaging Gen Z is a challenge for enrollment teams. That’s why PowerSchool’s Naviance, the…
Enrollment Blog
Blog

3 tech-enabled strategies to get ahead of FAFSA setbacks early

Explore how two community colleges used the Coordinated Care Network to help students complete their FAFSAs.
Community College Blog

Latest Podcast Episodes

All Podcast Episodes
Podcast

Will Performance-Based Admissions Boost Graduate Enrollments?

Experts share lessons learned on piloting “performance-based admissions” to grow graduate programs.
Podcast

Survey Reveals Top Concerns of Admissions Leaders

Experts discuss key findings from EAB’s latest survey of admissions leaders.
Podcast

How Students Overseas Match with US Colleges

Experts discuss new ways that students overseas are exploring and enrolling at universities in the US and elsewhere.
Video

Building Trust with Latinx Students

Hear from college access and high school counselors on how schools need to evolve to successfully serve and…
Enroll360
Video

A conversation with Colorado State University:

Hear how CSU is effectively using Wisr Virtual Communities to build a safe, student-led, online space that fosters…
Enroll360
Video

Transfer Portal Office Hours: On-Demand Materials

Explore materials from past Transfer Portal Office Hours sessions.
Transfer Portal

Infographics

All Infographics
Infographic

6 Insights to Help You Recruit 'Gen P'

Explore this infographic for insights from our research on recruiting today’s high school students, including key findings from…
Enroll360
Infographic

How Application Growth Drives Enrollment in Your State

This infographic reveals the precise contours of the relationship between application growth and enrollment growth at the state…
Enroll360
Infographic

6 Strategies to Tackle Your Admissions Office Staffing Challenges

In the face of so many challenges, enrollment leaders can feel paralyzed about next steps in tackling high…
Enroll360