Strategic Enrollment Management for Canadian Institutions

Canadian enrollment leaders are facing a fundamentally different landscape than the one that drove growth over the last decade. International student caps, demographic uncertainty, changing student participation patterns, shifting labor market dynamics, and increasing competition among institutions are forcing leaders to rethink longstanding assumptions about enrollment growth.

Sessions

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Attendance is best suited for Provosts, CBOs, Chief of Staff, Heads of Strategy, Heads of Enrollments, and their teams.

• Part One: Navigating Canada’s Changing Student Market
  Monday, August 17, 2026 | 1:30 p.m. – 2:30 p.m. Eastern Time
  
  This first session in a three-part Strategic Enrollment Management (SEM) series will examine the major trends reshaping enrollment across Canadian higher education and explore what they mean for institutional strategy. Drawing on recent sector data and examples from institutions across Canada, participants will discuss the pressures affecting both recruitment and retention, including:

• Part Two: From Reactive Enrollment Planning to Strategic Enrollment Management
  Monday, September 28, 2026 | 2:00 p.m. – 3:00 p.m. Eastern Time
  
  As enrollment challenges become more complex, institutions are increasingly recognizing that recruitment alone cannot deliver sustainable results. This session introduces Strategic Enrollment Management (SEM) as a framework for aligning enrollment goals with academic planning, student success, financial sustainability, and institutional strategy.
  
  Participants will discuss:

• Part Three: Building Your SEM Plan to Turn Strategy Into Action
  Thursday, October 15, 2026 | 1:00 p.m. – 2:00 p.m. Eastern Time
  
  Participants will explore the key inputs that inform effective SEM planning, including market data, enrollment trends, academic portfolio considerations, student success metrics, and institutional priorities. The session will also examine the outcomes of successful SEM efforts, including clearer enrollment goals, stronger cross-campus alignment, improved retention, and more sustainable growth strategies.

Participants will leave with a practical roadmap for developing a SEM plan that reflects the unique realities facing Canadian colleges and universities today.