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Insight Paper

Harnessing the Power of Digital Marketing for Graduate and Adult Lead Generation

The digital landscape is evolving rapidly, with AI-driven search changes, shifting social media habits, and increasing bot activity reshaping best practices. Without a proactive approach, even well-funded digital strategies can…
Appily Advance
Event

Crafting Smart Graduate Enrollment Goals by Harnessing Data

Setting graduate goals is notoriously difficult. In 2023, over one-third of surveyed graduate enrollment leaders reported missing their headcount goals but despite this, nearly 60% faced increased goals for 2024.…
Blog

Your digital marketing strategy is probably outdated—here’s how to fix it

If you’re still relying on outdated playbooks to identify high-intent graduate and adult learners, now’s the time to pivot. This blog breaks down what’s changed and what to do about…
Adult Education Blog
Blog

How graduate enrollment leaders—and prospective students—are using AI

AI isn’t just a passing fad. It is likely to be an integral part of how our society, and prospective students specifically, interact with marketing messages. To better understand how…
Adult Education Blog
Insight Paper

Leveraging Data to Optimize Graduate Recruitment and Operational Excellence

This insight brief discusses key insights to help graduate enrollment leaders optimize their internal operations and recruitment strategies.
Adult Learner Recruitment
Event

Navigating the New Normal: Graduate Enrollment Six Months into the New Administration

With the new administration reshaping federal immigration policy and threatening key sources of university funding, graduate enrollment leaders face heightened uncertainty in an already volatile market. You’ll leave this session…
Event

Consistency in the Face of Volatility: How Adelphi University Meets Graduate Enrollment Goals

Discover how Adelphi University is navigating today’s graduate enrollment headwinds—and leaving guesswork behind through data, precision marketing, and student-first strategy.
Event

Leveraging Data to Optimize Graduate Recruitment and Operational Excellence: Lessons from EAB and NAGAP’s Surveys of 500+ Graduate Enrollment Leaders

Changing demographics, policies, and perceptions of the value of higher education have combined to create an increasingly difficult graduate landscape for enrollment teams. To enrich university leaders’ understanding of this…
Blog

Struggling to attract graduate students? Here are four ways to fix it

Here are four areas enrollment teams should focus on to enhance their graduate student recruitment strategies, based on the recent NAGAP survey data.
Adult Education Blog
Insight Paper

Making Strategic Choices Today for Graduate Success Tomorrow

To help university leaders get a better sense of the complex graduate enrollment landscape, EAB has partnered with NAGAP to conduct a series of surveys of graduate enrollment staff.
Adult Learner Recruitment

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