Leveraging Data to Optimize Graduate Recruitment and Operational Excellence

Graduate enrollment is more complex than ever. With tight budgets, rising competition, and shifting student expectations, leaders are being asked to do more with less.

For the past five years, EAB has partnered with NAGAP to survey graduate enrollment leaders to better understand the complex graduate enrollment landscape. Conducted between September 2024 and February 2025, the surveys explored a variety of topics relevant to graduate enrollment leaders, from staffing challenges and the growing use of AI to enrollment outcomes and recruitment tactics.