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Blog

Tap into young donors’ future capacity

Learn how life-long giving opportunities like pledge programs and planning giving can help foster future major gift prospects.
Blog

Engage alumni in the fight against coronavirus

To help build a community of support, institutions are asking for stories of how alumni are making a difference in the fight against coronavirus.
Blog

3 ways advancement teams can achieve more with less

Many advancement professionals are all too familiar with this scene: you propose a new plan or innovation to leadership, and the conversation ends with “we don’t have money for that.”…
Advancement Blog
Blog

A beginner’s guide to AI in annual giving

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. But embracing new technology can be overwhelming and there is a lot to keep…
Advancement Blog
Blog

3 key trends shaping higher education fundraising in 2022, backed by EAB’s data analysis

EAB identified three notable trends for higher education fundraising in an era defined by tight budgets and constant change.
Advancement Blog
Blog

How 104 institutions’ advancement shops have weathered a bleak start to FY2021

Even as the market rebounded across the Fall, advancement’s steep performance drop continued. Calendar-year-end brought no reprieve, as most institutions saw big declines in dollars, donors, submitted proposals, and new…
Blog

How to win new major gift prospects after a record year of alumni engagement

During the pandemic, alumni engaged with their alma maters at record levels, yet major gift officers struggled to engage new prospects. Read our blog for three steps to win new…
Blog

What the CARES Act means for higher education advancement leaders

Following our analysis of how the CARES Act (Coronavirus Aid, Relief, and Economic Security Act) will impact colleges and universities, EAB wanted to specifically help our advancement partners understand what…
Blog

2 approaches to improve fundraiser performance metrics

To ensure a smooth transition to robust performance metrics for your major gift officers, learn about the two approaches we recommend.
Blog

3 advancement challenges solved by digital marketing

It is no longer a question of whether to adopt digital strategies, but rather how to use them effectively. In this blog, we’ll define digital marketing and explore three ways…
Advancement Blog
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