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Blog

Stealth shoppers are everywhere. Here’s how to reach them.

The concept of “stealth shoppers,” or students that are unknown to your institution until they actually submit an application, is not a new one. But that doesn’t mean graduate and…
Adult Education Blog
Blog

Your future grad and adult students’ new search behaviors

If you’re looking to grow your graduate or adult student enrollment, it’s essential to understand how students’ search and application behaviors are shifting.
Adult Education Blog
Blog

How one university supports online students’ engagement and belonging

With the rapid rise of online education, universities are tasked with meeting the needs of a growing number of distance learners. But EAB’s benchmarking survey of professional, continuing, and online…
Adult Education Blog
Blog

We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.

A well-executed lead nurture campaign can be the deciding factor in the hard-fought race to become one of the 2 (2.24 to be exact) programs your lead applies to. I…
Adult Education Blog
Blog

Does your virtual college tour meet today’s digital expectations?

Use this framework to evaluate your current or prospective virtual tour solution and reflect on areas of opportunity to provide maximum value and impact your institutional goals.
Enrollment Blog
Blog

What enrollment leaders are saying about the Great Opt-Out

The percentage of high school graduates attending four-year colleges and universities has seen a historic decline in recent years. We polled more than eighty enrollment leaders from around the country…
Enrollment Blog
Blog

What 2024 taught us about the future of graduate and online education—and 4 predictions for 2025

If 2024 was about spotting trends, 2025 is about turning insights into action. Institutions that take the lessons of last year seriously—and move quickly to adapt—will be the ones that…
Adult Education Blog
Blog

What the TikTok ban could mean for enrollment marketers

TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are…
Enrollment Blog
Blog

4 Digital Marketing Channels to Harness for Student Recruitment in 2023

When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels…
Enrollment Blog
Blog

Four critical, but often-missing, components of high-performing university websites

By reviewing your own program webpages and comparing them against this list, you may be able to efficiently update your website without doing a full redesign.
Adult Education Blog