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Blog

18 campus tour tweaks that win over students

Read the blog for 18 practical tips to help you audit and enhance your campus visit experience this summer.
Enrollment Blog
Blog

Students are applying to more colleges than ever before: What this means for your enrollment strategy

Students applying to more schools ratchets up the competition. That means outsized application growth isn’t about chasing volume for its own sake, it’s about maintaining market share in a world…
Enrollment Blog
Blog

The balancing act: How the right mix of branded and non-branded keywords shapes higher ed SEO

Explore how SEO for higher education works using keyword strategies that help universities increase visibility, organic traffic, and enrollment.
Enrollment Blog
Blog

AI is changing how students search—here’s how to safeguard your site visibility

Hear from our SEO experts about safeguarding your .edu site’s visibility in the age of AI search and what strategies can help marketing teams stay ahead.
Enrollment Blog
Blog

Why your messages are getting flagged as spam—and how to avoid it

Despite the growing deliverability challenges, email remains a cornerstone of a robust multichannel strategy.
Enrollment Blog
Blog

Are your dual enrollment students sticking around?

Discover how to use technology to build a retention strategy for dual enrollment students beyond high school graduation. Learn how targeted campaigns, early alert systems, and personalized support can improve…
Community College Blog
Blog

8 key trends shaping advancement in 2025

Here’s a look at some of the trends shaping the future of higher education fundraising—and how to prepare for the year ahead.
Advancement Blog
Blog

The hidden cost of bot leads in enrollment marketing

Today’s digital landscape is always evolving for graduate and adult-serving program enrollment marketers. Learn more about bot-created graduate and adult leads, and what to do about them.
Adult Education Blog
Blog

Five areas enrollment leaders are prioritizing in 2025

Each year, EAB’s Enroll360 team conducts a survey of enrollment leaders to help define our research focus for the coming months. This year we explored ten potential areas of inquiry,…
Enrollment Blog
Blog

Online or in-person? Here’s where graduate business student demand is heading

Adult students are so diverse, and it’s important for you to understand your unique audience to know which strategies to employ to increase your adult learner population
Adult Education Blog

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