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Blog

Best Practices for Virtual Events

As a former admissions counselor, I can attest that the rapid transition to virtual recruitment was anything but easy. Seemingly overnight, the pandemic forced us to convert decades’ worth of…
Enrollment Blog
Blog

Tips for yielding first-generation and lower-income students

In this era of expanded test-optional policies, college application behaviors are more varied, making deposit decisions even less predictable for enrollment leaders. Students who graduated high school in 2021, especially…
Blog

4 ways to strengthen your hybrid recruitment strategy

As the world begins to reopen, travel guidelines become more diverse, and student preferences become more varied, the tactics you use to connect with students need to match that variation.…
Enrollment Blog
Blog

6 common shortcomings of pricing and aid webpages—and how to fix them

In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and…
Blog

What is a market-specific recruitment strategy?

See how Drake University uses different goals and strategies to recruit students in their primary, secondary, and tertiary enrollment markets.
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Blogs

Looking for expert takes on the biggest issues in education? Then you'll love our blogs. Read on to learn more about each, then subscribe for updates so you never miss…
Blog

3 key findings from our new analysis of graduate and online enrollments

Each year, our Blueprint for Growth research team dives into the newest data to update our research on enrollment trends in the graduate and online markets. Now, we’re thrilled to…
Adult Education Blog
Blog

What you need to know about hyper-personalization in enrollment marketing

Without a doubt, “hyper-personalization” is one of the buzziest marketing terms of the decade thus far. Even within higher education marketing and enrollment management, practitioners are hearing about “hyper-personalized” innovations…
Enrollment Blog
Blog

How to create a financial aid policy for your college enrollment goals

Learn how to create the right financial aid policy to support your college or university's specific enrollment goals. Our experts share key dos and don'ts.
Enrollment Blog
Blog

How far are students willing to travel to college?

One of the many factors driving students’ choices in the college search process is an institution’s location and proximity to home. This raises the question: how far are students willing…
Enrollment Blog