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Increase your transfer student population

See strategies implemented at these top 10 transfer-friendly schools to help enhance your transfer process and increase your transfer student admissions.

3 lessons to inform your test-optional enrollment strategy in 2022

At the start of the pandemic, many schools found themselves adopting a test-optional policy practically overnight. As someone who’s worked in just about every type of enrollment job – from…

Tips for yielding first-generation and lower-income students

In this era of expanded test-optional policies, college application behaviors are more varied, making deposit decisions even less predictable for enrollment leaders. Students who graduated high school in 2021, especially…

Engage low-income parents in their students’ college search

Explore insights from our parent preferences survey for three key takeaways to help your recruitment marketing engage low-income families.

“Test-optional” will always be challenging, and it’s not your fault

Explore the challenges and questions colleges, students, and families must consider regarding “test-optional” policies.

Students are opting out of submitting test scores. Here’s what you need to know

To help VPEMs and their teams navigate this newly test-optional landscape, our analysts looked at the extent to which students are taking advantage of test-optional opportunities. We also considered what…

Which institutions benefit most from countercyclical enrollment growth?

Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy…

Reevaluating your prospective student communications in the time of COVID-19

There are elements of your communication strategy that are more important than ever to double down on, and others that must be reconsidered or added. There are simple ways even…

How to create a financial aid policy for your college enrollment goals

Learn how to create the right financial aid policy to support your college or university's specific enrollment goals. Our experts share key dos and don'ts.

6 common shortcomings of pricing and aid webpages—and how to fix them

In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and…