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Blog

Understanding the basics of bot-generated leads

It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
Adult Education Blog
Blog

Why it’s so hard to find enough domestic leads for online graduate and adult programs

As global conditions continue to fluctuate, so will the state of international lead generation. Regardless of the future, bolstering your domestic lead generation efforts for your online programs will help…
Adult Education Blog
Blog

To design microcredentials that meet student needs, follow these 3 steps

This blog outlines three steps you can follow to design microcredentials around the needs of your professional and adult learners.
Adult Education Blog
Blog

The top 5 graduate programs to launch online in 2022

Our researchers took a look at which master’s degree programs have the highest potential for growth online. Here’s what we learned.
Adult Education Blog
Blog

Want to increase graduate and online enrollment? Start by strategically growing your prospect pool.

It’s critical to balance saturating known markets and identifying new, productive lead sources while ensuring you are being as efficient with marketing dollars as possible.
Adult Education Blog
Blog

Why you should be ramping up your graduate and adult growth strategy now-and how to do it successfully

From my recent conversations with institutional leaders, it’s clear that many are grappling with tough questions about their graduate and adult enrollment strategy.
Adult Education Blog
Blog

3 Steps to Create a Winning Graduate and Adult Enrollment Growth Strategy

Here are three steps to create a dynamic graduate and adult enrollment growth strategy—because the stakes are too high not to have an effective and adaptable strategy in place.
Adult Education Blog
Blog

3 tips for innovative and successful program design

See three principles to consider when developing new programs or reformatting existing programs to appeal to today’s professionals.
Adult Education Blog
Blog

Tackle the three biggest challenges to your nursing program’s enrollment growth

Almost half of baccalaureate programs struggle to recruit faculty, and nursing programs at all levels struggle to secure clinical placements for their students, meaning your program likely faces significant barriers…
Adult Education Blog
Blog

Mistakes you might be making when marketing online programs

Here are a few of the mistakes your institution may be making when marketing to and recruiting online learners, and how to address them.
Adult Education Blog

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