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Expert

Shelly Walia

Shelly leads Advancement CRM partnerships at EAB, partnering with colleges and universities to strengthen advancement strategy, alumni engagement, employer relations, and fundraising. She works with institutional and foundation leaders to…

Director, Partner Development
Video

The Science of Multi-Source Recruitment

Discover what the data reveals about source mix and what differentiates successful recruitment journeys from those that do not end in enrollment.
Blog

The data behind leadership giving in higher education

Learn how to identify and grow leadership donors using loyalty, momentum, and engagement data to build sustainable fundraising revenue.
Advancement Blog
Event

The Data Governance Imperative

Address Seven Urgent Challenges Through a Shared Source of Truth
Page

What Drives Strong Enrollment Outcomes?

Enrollment outcomes are shaped by how well institutions align demand strategy, student engagement, financial clarity, and cross-functional leadership. Sustainable enrollment performance depends on coordinated execution across the full enrollment lifecycle.
Partner Story

Colorado State University Strengthens Cybersecurity with EAB

Learn how Colorado State University partnered with EAB to align its IT organization to CMMC requirements, meet DoD cybersecurity standards, and drive campus-wide compliance transformation.
Partner Story

Florida International University Shapes AI Strategy with EAB Partnership

Learn how Florida International University partnered with EAB to develop a forward-looking, governance-driven AI strategy aligned to student success, graduation rates, and research competitiveness.
Event

Closing Enrollment Gaps Before They Form: How to Prevent Costly Late-Cycle Scramble in Graduate and Adult Enrollment

Budget pressure, AI-driven search disruption, and longer student decision cycles are making it harder for graduate and adult programs to meet their enrollment goals. Many institutions respond by scaling back…
Expert

Helena Pieroulli

Helena Pieroulli is Senior Director at EAB, bringing more than a decade of experience advancing global partnerships, driving enrolment growth and shaping institutional expansion strategies across higher education.

She began…

Senior Director, Partner Development