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Targeting and penetrating a new enrollment market is a high-dollar, high-stakes decision. Modern enrollment offices must rely on accurate predictive models and proven best practices, not hunches to find new students.
Strategic marketing is proven to be effective in the undergraduate space, but few people recognize how it can be used to critical effect in the graduate space. Here are three overarching strategies that will allow you to amass a larger group of right-fit inquiries for your graduate programs.
As part of the Enrollment Management Benchmarking Survey, we asked enrollment managers to characterize their role in student success initiatives. See the initial findings from the survey, including the structures of enrollment management offices tasked with leading institutional retention efforts.
Understand the true meaning of ""multichannel"" in your recruitment marketing campaigns and which combinations can best engage your audience. Hear from our experts in this second installment of our Q&A series.
When Jamal Encalade applied to Spring Hill College, his life changed forever. He completed their custom application, designed to find students with exceptional leadership abilities, and may have otherwise been overlooked due to his lower GPA. Read Jamal's story.
Last month, one of our enrollment experts, Peter Farrell, predicted that higher application spikes due to early FAFSA may be a false signal for enrollment leaders, based initial survey data from 171 institutions. Read the latest update on application volatility that many enrollment offices are currently facing.
It's important to know which enrollment strategies have been proven to work—but it's equally important to know which don't always pan out. Learn more about costly, complicated enrollment management tactics that don't produce significant results, based on data from EAB Enrollment Services' latest Entering Class Survey.