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Blog

Which institutions benefit most from countercyclical enrollment growth?

Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy…
Tool

Toolkit to Grow Employer Partnerships

To aid in implementation of critical disciplines to grow employer partnerships, use the following tools to navigate the most complex portions of the partnership process.
Professional and Adult Education Advisory Services
Blog

The top 5 graduate programs to launch online in 2022

Our researchers took a look at which master’s degree programs have the highest potential for growth online. Here’s what we learned.
Adult Education Blog
Tool

Outcomes Marketing Toolkit

This toolkit supports recruitment of undecided career changers through 6 tools to refine outcomes-focused marketing messages.
Research Report

3 essential staff roles to grow adult and professional education revenue

Dedicating staff to these roles builds the capacity for more significant revenue-generating activities, according to a dataset of 230+ institutions.
Tool

Lead and Inquiry Management Software Toolkit

Access a suite of tools and resources to help members who are considering, or are in the process of implementing, Customer Relationship Management or Marketing Automation software.
Tool

Designing Programs for the Millennial Workforce—Implementation Toolkit

This toolkit helps members design, launch, and maintain non-degree programs that exceed enrollment targets and cater to the needs of the Millennial population.
Research Report

Health Professions Study

As health care legislation spurs demand for health professions, COE units' program portfolios must keep up.
Research Report

Marketing Across the Program Lifecycle

This study explores 17 practices you can implement to create a more purposeful integration of marketing capabilities across the program lifecycle.
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