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Blog

How to measure your university website’s performance

Learn the core KPIs to measure your university website's performance metrics and optimize for success and visibility.
Enrollment Blog
Blog

Your digital marketing strategy is probably outdated—here’s how to fix it

If you’re still relying on outdated playbooks to identify high-intent graduate and adult learners, now’s the time to pivot. This blog breaks down what’s changed and what to do about…
Adult Education Blog
Video

Effectively engage prospective college students through compelling website content

Learn how you can create highly targeted, engaging content for your college's website that will drive real business results.
Partner Story

Aligning .edu to Brand

Texas A&M Law partnered with EAB to develop an enrollment-focused content strategy, an optimization that generated leads, supported prospects’ independent research, and reflected the Texas A&M brand.
Blog

Don’t let your website hurt your student recruitment

When assessing how well or how poorly your school’s website might be serving college-bound students, it’s helpful to consider these three priorities.
Enrollment Blog
Blog

What’s missing from your website’s employer partnership page?

As employers continue to show demand for unique partnerships with higher education institutions, it is important to ensure your employer partnership webpage is a desirable place full of attention-grabbing information…
Adult Education Blog
Blog

How higher ed marketers can adapt to Google’s third-party cookie changes

Explore the future of third-party cookies in higher ed and how Google’s decisions impact marketing strategies for universities.
Enrollment Blog
Blog

3 best practices for your college website

In my conversations with our university partners, I often refer to the .edu as the “front door” of the institution. We know that students are often interacting with your institution…
Adult Education Blog

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