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Around 77% of female millennial alumni have given to their favorite non-profit cause—but only 44% have given to their alma mater (compared with 56% of their male counterparts). Why? Many colleges and universities are not offering the kind of engagement that high-powered and wealthy alumnae want with their alma mater. OSU has approached this challenge with a unique dedicated giving circle that awarded more than $80,000 to 13 initiatives across campus in 2015 alone.
Learn three strategies to drive millennial engagement and donations by capitalizing on their desire for direct, cause-orientated impact.
To meet ever-growing campaign goals and fill budget gaps, advancement leaders have realized their domestic fundraising strategies aren’t enough. Learn about the staffing models and organizational structures that are right for engaging international alumni and prospects.
Learn how progressive institutions create corporate chapters, groups for alumni who work at the same company, to facilitate engagement and leadership opportunities.
Do alumni contributions decrease during an election year? Read to find out how campaign solicitations can affect your advancement targets.
Use the Diversity Programming Inventory Audit to build a single platform that curates and highlights diversity-related programming.
Alumni donor counts have been declining for years. Decreases in philanthropy nationwide, recent tax law changes, and growth in competition from other non-profits all complicate efforts to acquire and retain alumni donors.
