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Strategic marketing is proven to be effective in the undergraduate space, but few people recognize how it can be used to critical effect in the graduate space. Here are three overarching strategies that will allow you to amass a larger group of right-fit inquiries for your graduate programs.
It's important to know which enrollment strategies have been proven to work—but it's equally important to know which don't always pan out. Learn more about costly, complicated enrollment management tactics that don't produce significant results, based on data from EAB Enrollment Services' latest Entering Class Survey.
In an increasingly crowded market, COE units must build and cultivate a differentiated identity. Use our infographic to leverage over 75 strategies to increase the effectiveness of your marketing efforts to adult students.
From helicopter parents to families of prospective first-generation students, here are a few research-backed ideas to engage the most influential people in students' college search: their parents.
Enrollment pain points can frustrate or even dissuade some applicants from submitting a completed application.
Learn how two SSC members launched targeted advising campaigns to achieve meaningful results among students at risk of not persisting.
Learn three simple rules of thumb to make the most of your digital enrollment marketing resources.
Learn how a ubiquitous coffee change provides surprising insights for enrollment leaders, particularly to enrollment managers looking to be more analytically savvy in their work.