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How to Make 2024 Your Best Fundraising Year Ever

Experts offer tips to boost your fundraising efforts.

How to stay ready for donors who “aren’t ready yet”

Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.
Advancement Blog

2023 Advancement Roundtable

In the 2023 Advancement Forum Roundtable series, the EAB research team will engage chief advancement officers and other advancement leaders in a series of sessions designed to advance strategic decision-making…

Navigating the Talent Crisis: Winning Top Fundraising Talent

This session will spotlight advancement best practices that high-performing advancement teams have used to proactively recruit, train, and retain a high preforming staff. Sessions are limited to Chief Advancement Officers,…

Get the competitive edge in advancement’s new hybrid environment

Advancement staff overwhelmingly prefer hybrid work environments. But what makes a hybrid workforce better, and how should you design your mixed-mode office to maximize employee satisfaction and productivity?
Research Report

7 strategies to embrace DEIJ for higher ed advancement teams

Discover how higher ed advancement can leverage its strengths to make significant progress on DEIJ initiatives with donors, alumni, and staff.
Advancement Advisory Services

The alumni segment that gave at a nearly 2x greater rate at the College of Charleston

Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving…
Research Report

K-12 Fundraising: Winning Donor Mindshare in the Attention Economy

Young alumni represent the potential donor segment with the greatest opportunity for growth. This study presents tactical best practices schools can use to engage young alumni donors and build giving…
Independent School Executive Forum
Research Report

New Frontiers in Pipeline Development Study

Despite growth in the top income brackets and a surplus of “Big Data” fundraising solutions, many advancement shops find that they’re not bringing in as many major gifts as they…
Advancement Advisory Services
Research Report

The New Rules of Engagement

Millennial alumni are willing to donate to and become involved with their alma maters, but they seek greater levels of personalization, customization, and convenience than ever before. This study examines…
Advancement Advisory Services