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From helicopter parents to families of prospective first-generation students, here are a few research-backed ideas to engage the most influential people in students' college search: their parents.
But they don't agree on why, according to a recent survey by the Pew Research Center.
Explore insights from our parent preferences survey for three key takeaways to help your recruitment marketing engage low-income families.
As most institutions transition to virtual orientation in response to COVID-19, students will turn to the orientation website even more frequently for updates. An engaging and student-friendly orientation website can help make students more excited for fall classes, while a confusing one may leave them questioning their college decision.
Read this insight for strategies on how to most effectively communicate with the parents of first generation students.
Royall's partnership with EAB has enabled new insight into what drives first-year persistence on college campuses. Important factors include application timing, parent engagement, and institutional contact.
All students are at risk of summer slide over break. Learn how parent messaging proves successful in preventing significant learning loss.
In order to retain enrollments amid the COVID-19 pandemic, independent schools will need to be clear about what they can provide to students and families outside of face-to-face learning. To address value concerns, independent schools must take extra measures to sustain a sense of community and highlight the unique value of the independent school experience. This resource provides a collection of strategies to use over the summer months and into the coming school year to help schools to engage students and families for purposes of retention.
Many school and district leaders are lost on how they should begin to engage their greater school communities to address systemic racism. Review EAB’s answers to five questions school and district leaders have been asking amidst the current national dialogue on systemic racism.
Remote learning strategies that work for older students do not translate to younger students who rely heavily on adult facilitation and cannot pay attention for long periods. In addition, many early childhood learning activities require one-on-one facilitation or small-group interaction, which is difficult to deliver in a distance learning environment.