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Blog

How to make the case for investment in graduate enrollment marketing at your campus

In our recent survey of graduate enrollment leaders, 60% of respondents said enrollment goals for their graduate programs increased since last year. If your team is advocating for additional investment…
Adult Education Blog
Blog

Our New Staffing Model Playbook for Higher Ed CMOs

How can CMOs adapt their staffing models to meet today’s staffing and market realities? Here are three practices higher ed CMOs should consider.
Adult Education Blog
Blog

Scaling microcredential programs through employer partnerships? Minimize risk with these 3 practices

This blog shares three practices for scaling microcredential programs that guarantee employer partner participation and minimize cost to mitigate risk.
Adult Education Blog
Blog

Why it’s so hard to find enough domestic leads for online graduate and adult programs

As global conditions continue to fluctuate, so will the state of international lead generation. Regardless of the future, bolstering your domestic lead generation efforts for your online programs will help…
Adult Education Blog
Blog

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments

As the graduate market moves away from its COVID-induced bumps in enrollment, and as undergraduate enrollment continues to fall short, university executives are facing more pressure to grow graduate enrollment.
Adult Education Blog
Blog

Interest in online law programs is growing-here's how 2 law schools are entering the online market

As you are considering the future of legal education and potentially, the role of online law programs in your portfolio, here are a few strategies two of our (anonymized) partner…
Adult Education Blog
Blog

Do your academic programs meet military students' needs and preferences?

Like other adult learner populations, our research shows that military students are more likely to prioritize shorter completion times and alignment to their post-service career when choosing a program.
Adult Education Blog
Blog

How MBA programs can set a winning messaging strategy

With rapid growth in MBA programs and fewer students taking graduate admissions tests, this competition can easily drive up digital marketing bottom lines.
Adult Education Blog
Blog

How to manage your digital lead generation budget

Get strategies to more effectively manage your digital lead generation budget for graduate and adult-serving programs.
Adult Education Blog
Podcast

It's Time to Strengthen Support for Student-Parents

Experts highlight better ways to support student-parents and explain why it isn’t just the right thing to do, it also makes perfect business sense for colleges.
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