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Key plays from the 2025 Advancement Leaders Playbook

Advancement teams face staffing shortages, shrinking donor pipelines, and rising tech demands. Explore key insights from EAB’s 2025 Advancement Leaders Playbook.
Advancement Marketing Services
Blog

How to keep donors engaged during an election year

It’s been a year of major national events, and this fall is shaping up to be no different. With the U.S. presidential election dominating headlines, many advancement leaders wonder: will…
Advancement Blog
Blog

7 answers to data’s role in advancement

To effectively engage donors and meet increasing goals, leaders need to prioritize a robust and clean data strategy.
Advancement Blog
Blog

5 top priorities for advancement leaders in 2023

In April 2023, EAB surveyed chief advancement officers across the United States, Canada, and the United Kingdom asking them to identify the most pressing issues for their advancement shops. The…
Advancement Blog
Blog

Your guide to a successful year-end annual giving campaign

As you settle into the fall term and new academic year, it's time to focus on a crucial task: your year-end giving campaign. These campaigns hold immense potential within your…
Advancement Blog
Blog

3 strategies advancement teams should prioritize this summer

The end of the academic year is an exciting time for advancement teams to celebrate recent graduates and welcome them into the alumni community.
Advancement Blog
Blog

The dos and don’ts of leveraging university traditions in your annual giving strategy

Today’s donors are more likely to give when they have an emotional connection to a mission or organization. Utilizing these traditions in your institution’s annual giving strategy can reignite memories…
Advancement Blog
Blog

The power of a diverse donor portfolio in your annual giving program

Today’s advancement leaders will need to access the untapped potential of key audiences beyond alumni stakeholders if they’re going to meet their constantly growing institutional goals.
Advancement Blog
Tool

Navigating the Advancement Salary Landscape, Backed by EAB’s Data Analysis

EAB's insights on the advancement salary landscape will help you attract and retain talent, promote equity, and advance your institution's mission.
Advancement Advisory Services
Blog

A beginner’s guide to AI in annual giving

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. But embracing new technology can be overwhelming and there is a lot to keep…
Advancement Blog