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Blog

How to make the case for investment in graduate enrollment marketing at your campus

In our recent survey of graduate enrollment leaders, 60% of respondents said enrollment goals for their graduate programs increased since last year. If your team is advocating for additional investment…
Adult Education Blog
Blog

How MBA programs can set a winning messaging strategy

With rapid growth in MBA programs and fewer students taking graduate admissions tests, this competition can easily drive up digital marketing bottom lines.
Adult Education Blog
Blog

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments

As the graduate market moves away from its COVID-induced bumps in enrollment, and as undergraduate enrollment continues to fall short, university executives are facing more pressure to grow graduate enrollment.
Adult Education Blog
Blog

Mistakes you might be making when marketing online programs

Here are a few of the mistakes your institution may be making when marketing to and recruiting online learners, and how to address them.
Adult Education Blog
Blog

Turn your non-university competitors into your collaborators

Learn how to use alternative providers to bolster enrollment, increase program flexibility, and reduce student costs in your own offerings.
Blog

3 Steps to Create a Winning Graduate and Adult Enrollment Growth Strategy

Here are three steps to create a dynamic graduate and adult enrollment growth strategy—because the stakes are too high not to have an effective and adaptable strategy in place.
Adult Education Blog
Blog

Why you should be ramping up your graduate and adult growth strategy now-and how to do it successfully

From my recent conversations with institutional leaders, it’s clear that many are grappling with tough questions about their graduate and adult enrollment strategy.
Adult Education Blog
Partner Story

How One Institution Grew Graduate Enrollment 48% with Intent-Based Marketing

Many graduate programs struggle to meet ambitious goals for online program growth. Explore our case study to learn how one graduate school partnered with EAB's Adult Learner Recruitment to identify…
Blog

3 tips for innovative and successful program design

See three principles to consider when developing new programs or reformatting existing programs to appeal to today’s professionals.
Adult Education Blog
Research Report

The realities of graduate certificate programs

Certificates, badges, stackable master’s degrees, and other short-format credentials appear to be a big countercyclical enrollment opportunity for universities. We've outlined six insights on the market realities and challenges of…
Strategic Advisory Services
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