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Blog

What advancement leaders can learn from enrollment leaders about Gen Z

Students in this generation are changing the way institutions create and execute engagement strategies­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­—from enrollment to retention to alumni giving—requiring them to be more customized and digitally omnipresent than ever…
Advancement Blog
Blog

How to stay ready for donors who “aren’t ready yet”

If you’re looking to reach donors who are “not ready” yet, try these strategies.
Advancement Blog
Blog

3 factors driving digital transformation in higher ed advancement

Over the past decade, fundraising performance via phone has ebbed, leaving a gaping hole in acquisition in the plans of college and university advancement leaders. Discover the digital transformation trends…
Advancement Blog
Infographic

How to win donor mindshare in the attention economy

Use this infographic to identify the key challenges and solutions to some of the most common advancement obstacles when it comes to getting alumni to donate.
Advancement Advisory Services
Partner Story

Unprecedented Growth: The Impact of EAB’s First Year with Grambling State University

Mid-sized, Public, Historically Black College and University (HBCU)

Insight Paper

5 Reasons Advancement Leaders Must Prioritize Data

Discover five reasons why advancement leaders should prioritize data.
Advancement Marketing Services
Tool

Digital Marketing Scorecard for Advancement Leaders

Use this scorecard to explore different digital marketing best practices to engage donors and alumni and rate your current efforts.
Advancement Marketing Services
Blog

A beginner’s guide to AI in annual giving

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. But embracing new technology can be overwhelming and there is a lot to keep…
Advancement Blog
Blog

3 advancement challenges solved by digital marketing

It is no longer a question of whether to adopt digital strategies, but rather how to use them effectively. In this blog, we’ll define digital marketing and explore three ways…
Advancement Blog

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