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Partner Service

Community College Web Presence Audit

Your institution’s website has become not only the face of your institution but also your main recruitment engine as students forego Requests for Information and direct conversations with recruiters. It’s…
Blog

Prospects are tired of your advertisements. Organic social media can change that.

This blog shares two key recommendations related to EAB's organic social media toolkit for professional and adult education.
Adult Education Blog
Blog

How to effectively reach Gen Z in 2022

We surveyed more than 15,000 high school students on their communications preferences. Learn about our key findings and what they mean for your college or university.
Enrollment Blog
Partner Service

University Research Website Audit

This audit will analyze gaps in functionality, content, and design for your website, and identify opportunities for improvement.
Partner Service

Unlock New Ways to Engage the Prospective Athlete

Athletic departments are turning to new digital tools to scale their recruitment effort. A high-quality virtual tour provides an alternative way to engage prospective athletes.
Video

Effectively engage prospective college students through compelling website content

Learn how you can create highly targeted, engaging content for your college's website that will drive real business results.
Blog

9 ways recruitment marketing can help address families’ growing college cost concerns

Learn how the pandemic increased price sensitivity among college-bound students, what this means for your enrollment outcomes, and nine ways to address families’ growing concern over cost.
Blog

Transition to online learning presents an opportunity for independent schools to target prospective families with digital ads

Independent schools’ small size, agility, and freedom from stringent academic requirements have allowed them to successfully transition to digital learning during the COVID-19 pandemic. As they work to ensure all…
Blog

The ad campaign that helped boost FAFSA filings

FAFSA filing rates have been down significantly this enrollment cycle.. As part of EAB’s work to address this problem, we developed a broad public service campaign to remind students to…
Insight Paper

Higher Education Website Performance Metrics and Benchmarks

Use these metrics and benchmarks to help you assess how well your school’s website is currently serving your enrollment goals.
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